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Advantages of Directional and Non-Directional Foot Traffic Data

One question retailers ask when considering a traffic counting system is whether to install directional or non-directional detectors. Determining which is most appropriate depends on the value of the information, the cost of getting it, and the ROI potential. If directional counts are mission critical and provide action-able data, then this technology is appropriate.

How To Measure The Impact Of Your Retail Marketing Campaigns

Advertising Impact CAN Be Measured Two stories: Sporting Goods A small western sporting goods chain saved over $400,000 in advertising expenses the first year they installed traffic counters by measuring the impact of print advertising on their traffic and comparing it with their sales. They found that a campaign initially drew additional heavy traffic (and sales); then the traffic increase fell off while the increased sales continued.

How To Understand And Grow Your Retail Store Sales

Chains are growing sales by counting their traffic. Retail chains operate in a fiercely competitive market. Today, many store owners view a 0% sales increase as a victory—they didn’t lose market share. Given this situation, it seems completely unrealistic to talk about a 5%, 10% or even 20% increase in sales. Yet, that’s what some chains are achieving. How? They count their traffic.

How To Increase Retail Sales Without Discounting

Lack of service due to incorrect staffing of the store to meet the number of customers is one of the main reasons of loss sales. A store who got a traffic of 3,000 visitors in a week, but sells only 15% to them, it’s just 450 transactions. This situation means that 2,550 people leaved the store without buying. If we want to enhance the sales of 5%, it’s necessary to sell to 23 of the 2,550 visitors who didn’t buy. Perhaps the mailman or delivery man comes a few times.

Comprehensive Guide On How To Attract More Customers

Everyone that walks by your store is a potential customer and you need to view things that way or you won’t exploit the potential that it presents. The issue is about how to actually get those random passersby to actually make the choice to come into your store and take the time to peruse your offerings. First impressions really are everything and so you need to ensure that your store looks really inviting, firstly from the outside and then once the customer gets inside.

Why You Need A Customer Counting System In Your Store

A customer counting system is a management tool designed to identify your store’s closing ratio, which is the percentage of all the traffic that entered the store that actually bought something. No store sells to everyone. Most mall-based specialty stores sell to less than half their traffic.