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How To Use Google My Business and Increase Your Visibility

Google's own platform for business owners has gone through many changes in the last number of years but as it stands today known as "Google My Business" (GMB), it's a vital cog in the engine of any physical business. This is because having a well optimised presence on the Google My Business platform means that you have more of a chance of being visible in the Google search engine results page (SERP).

How To Hire the Best Retail Staff And Enhance Customer Service

The brick and mortar store is in combat mode and that is set to continue as they vie for footfall and attention from customers who are swayed by the lure of online stores. Brick and mortar retail is very much alive and kicking though and it’s ready for a fight. One major advantageous element that brick and mortar stores have over their online counterparts is the face-to-face contact they have with their customers.

How to Optimize Customer Service In Your Retail Store

With so much choice available for customers in terms of where they purchase their goods, customer service has never been so important especially for offline retailers. Delighting every single customer that comes in the door of the store will help to encourage that customer to return to the store again and again because they had such a good experience. The key issue though is achieving excellent customer service and achieving it consistently

Build Social Media Presence For Your Brick-and-mortar Store

We hear so much today about social media and the many uses it has for growing a business. Is that restricted to those businesses that operate online? The answer is a definitive no especially if your business is a brick and mortar retail outlet(s). Social media is used by the masses and it is being utilized by practically all demographics therefore it’s something that brick and mortar retailers simply cannot ignore.

What Are Reverse Logistics And How To Deal With Them

Customer returns are an inevitability in retail. People buy things, take them home and for various reasons, they will then decide to return them to the store they purchased them. While retailers likely hate dealing with returns, they need to have a policy in place that all staff understand in order to ensure it’s a streamlined process. If the returns process is not easy for the customer, you could be dealing with a bigger issue in the long term if they decide to vent their dissatisfaction at your levels of customer service to a wider audience.

Interesting Facts On The World’s Busiest Airport

Hartsfield Jackson Airport in Atlanta, Georgia takes the mantel once again of the world’s busiest airport. The location of the airport in the United States makes it the ideal stop-off point and travel hub for many international and national travellers alike on their way to some of the Unites States busiest destinations.

How to Greet Walk-In Customers And Boost Sales

10 Most Expensive Retail Rent Locations With High Footfall

Choosing a location for your commercial business is one of the primary decisions you’ll arrive at before you open your doors. You’ll of course want somewhere with high footfall potential which doesn’t have an astronomical rent rate and it is sometimes difficult to achieve both. You of course rely on healthy footfall especially as a B2C type of outlet. Some stores of course will be destination shops such as furniture stores and the like as people know and want to travel there and plan their journeys around that.

Game-Changing Foot Traffic Strategies Implemented at U.S. Airport

Storetraffic’s own SYS-Wireless technology product has been utilized in a successful trial at Cincinnati/Northern Kentucky International Airport in what is seen as a game changing impact on staff efficiencies. Computerworld documents the full story in their recent post but the basis of it is that Samsung Galaxy S3 smartwatches use an app called TaskWatch made by Samsung partner (and our client) Hipaax.

How the Internet Revolutionized Brick-and-Mortar Stores

At Storetraffic, we are all about offline retail but there’s no mistaking the fact that the Internet has changed the retail landscape for brick and mortar (b & m) retailers as well as creating the new era of Ecommerce. Our business is built upon using reliable technologies to assist brick and mortar stores to use data from our people counting software to make better analytical decisions, the Internet and advanced technologies can also really bring stores along, but the caveat is that they need to know how to use it.

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