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At Storetraffic, we are all about offline retail but there’s no mistaking the fact that the Internet has changed the retail landscape for brick and mortar (b & m) retailers as well as creating the new era of Ecommerce. Our business is built upon using reliable technologies to assist brick and mortar stores to use data from our people counting software to make better analytical decisions, the Internet and advanced technologies can also really bring stores along, but the caveat is that they need to know how to use it.

No matter how easy online shopping becomes, there’s one advantage traditional brick-and-mortar retailers have over online competitors that will never go away — the impulse buy. More than 80 percent of purchase decisions are still made in a physical store, and savvy retailers can harness the power of psychology to boost the “gotta have it” appeal of shoppers seeing something with their eyes and being able to drop it in their cart right then and there.

The retail industry is difficult and it is of course especially tough when starting out. That applies both for online and brick and mortar retailers. While returns from customers are inevitable in retail, they’re also something that needs to be examined before trading begins but the returns policy needs to be continually monitored to ensure that it is effective, that it is not damaging on customer service levels and that it is not leaking valuable revenue where possible.

Consumer psychology is a major part of retail for store managers and planners. Psychology of the consumer really comes to play at store set up stage when deciding on a layout to maximize on the opportunity to sway consumer purchases in order for them to spend more dollars.

As a retail business owner, you want your store experience to be wonderful for your customers. Every aspect of your store matters: the training the staff has received, the products you want to keep in your inventory, and a store that is clean and tidy are all important aspects of your regular store routine. All of those measures, however, are useless without a store layout that is designed to boost your sales and present your merchandise in an intuitive way that will appeal to as many customers as possible.

Developing a powerful window display in your store window will ensure that you will entice more shoppers to come into your store and spend more dollars. There are many tips and tricks to this technique but a window store display should not be rushed and should not be an afterthought. If planned and considered carefully, a window display can help to increase overall spend and also focus shoppers on specific items that you may want to highlight.

What is the most typical greeting when a customer enters a store? 60% of retail stores use “Can I help you?” most often. The reality is that the majority of customers won’t engage with this type of communication and you will lose a sale.

Creating an eye catching window display has many benefits for your store: it will obviously serve to show off or display the products that you offer; it can give the store a theme and image; it can segment seasons and update the exterior look of the storefront and it can help to entice shoppers into your store, which is the ultimate aim as increased footfall is likely to equate to increased sales and custom.

Following up on part 1, we now delve in the different technology available and the “technical stuff”. We’ll start with the technology that has been used since the start of the people counting industry, and still used today, the beam, then move on to more advanced solutions and we’ll explain their advantage.