How Remodeling Your Retail Store Design Can Boost Your Sales

Remodeling your retail store design and layout could make all the difference in your bottom line. Whether your shop is due for a total rehaul or a small reorganization, BigRentz has created an infographic that will walk you through the hacks of visual merchandising and help you design a store layout that encourages purchases and pleases customers!

Ready to wow your shoppers and whip out a remodel that will skyrocket your profits? These tips are here to help!

Tip #1: Pick a Retail Floor Plan Layout That Guides Customers

With 50% of the space in a retail store never being browsed, choosing a floor plan that guides customers along a strategic path is key to growing sales.

  • Grid Floor Plan: organizes and controls the shopper’s path through a store.
  • Loop: exposes shoppers to the full selection of merchandise throughout the store.
  • Free Flow: encourages shoppers to browse and wander more with no constraints.
  • Angular: perfect for specialty stores with unique displays.

Tip #2: Create a Journey for Your Shoppers

Capitalize on consumer behavior to set up a store that caters perfectly to your shoppers! These hacks will help you guide customers through your shop in a way that drives sales up.

  • Put your best sellers front and center. Shoppers determine store value as soon as they walk in the door, so wow them with your most popular products!
  • Lead them to the right. Most shoppers turn right immediately after entering a store, so set up a pathway to guide them along.
  • Create a power wall display. Customers make brand judgements fast, and a power wall is a great way to please them.
  • Put staples in the back. Putting essential products in the back of the store will guide customers there and keep them in the store longer.
  • Give them room to move. Customers hate bumping into each other and will avoid aisles that even look like they could cause a pile-up.
  • Don’t forget about impulse purchases. Put small products near your register to encourage those last-minute grabs.

You Can Find Tips #3, 4, and 5 in The Infographic Below!

Learn more about visual merchandising, including how to structure displays, how to use design to influence psychology, and how to engage your shoppers’ senses and encourage more purchases.

Opening a Brick & Mortar Store – What You Need to Know

We all know the changes and challenges encountered by the retail sector in recent years. Retail is in a state of flux with the advent of online offerings which means people can order items via the Internet from anywhere in the world without having to leave their homes if they wish. In saying that though, there will likely always be a demand for brick and mortar stores so if you’re considering opening one, it’s a totally viable operation but you just need to plan and execute it exceptionally well. We have created an infographic below that outlines some advice on how to get started with opening your offline store!

Opening a Brick & Mortar Store

Offline Retail Innovations – Infographic

Offline Retail Innovations

With the onslaught of online retail websites and platforms, the traditional retail industry has been in battle a lot in recent years. It is important to remember however that people will always need to visit some type of physical store so the idea should be to keep them coming back again and again ie give them a reason to return. Offline brick and mortar retail can deliver that personal, human touch that online retail can never replicate so it’s vital that store owners and managers focus on this tightly and provide excellent customer service at all stages of the customer experience. We have put together this infographic below which outlines a number of offline retail innovations which can help in bringing customers back into stores and make them want to return. It also includes some expert advice which is worth a read!

Tips For Improving In-Store Customer Experience

Improving the in-store customer experience is key for retail businesses to increase foot traffic into the physical store. As technology continues to advance, the world has become increasingly digital — this impacts individuals as well as businesses of all sizes. For retail businesses, the popularity of e-commerce has had a significant effect as customers choose online shopping versus a visit to a physical store. The U.S. Department of Commerce reports retail e-commerce in the United States increased by 16 percent in 2017 versus the previous year.

To attract and retain customers, focus on ways to improve the customer experience. From speeding the checkout process to building customer relationships, these actionable tips can make a difference.

Improving the in-store customer experience is key for retail businesses to increase foot traffic into the physical store. As technology continues to advance, the world has become increasingly digital — this impacts individuals as well as businesses of all sizes. For retail businesses, the popularity of e-commerce has had a significant effect as customers choose online shopping versus a visit to a physical store. The U.S. Department of Commerce reports retail e-commerce in the United States increased by 16 percent in 2017 versus the previous year.

To attract and retain customers, focus on ways to improve the customer experience. From speeding the checkout process to building customer relationships, these actionable tips can make a difference.

Faster Checkout

Slow checkout can annoy, even anger some customers. The longer a customer waits to make a purchase, the more likely that customer is to give up and walk away with nothing in hand. The simple solution is to fully staff registers on busy days. Show customers the store cares about their time and is making an effort to serve them as quickly as possible.

Another option is mobile registers that make it easy for associates to check out customers from the floor — easing pressure from the main counter area. Keep customers engaged while waiting by assigning an associate to answer questions, offer coupons for future visits, and direct traffic to keep lines moving efficiently.

Family-Friendly

Visiting retail stores with kids frustrates even the most patient parent and contributes to more families shopping online. Create a family-friendly shopping experience to boost your store’s foot traffic. Sales associates need to welcome families and be aware that a smile goes a long way. If possible, set up a kid-friendly play station with a few toys, books and paper/crayons. When hosting a special in-store event, consider an associate-supervised kids’ craft station for the occasion. There’s a better chance parents will visit your store when they know their kids have something fun to do while they shop.

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Loyalty Rewards

Punch and stamp cards have been a staple of loyalty rewards for years because these programs work. Digital loyalty rewards via your store’s app is another option. Customers love to know they’re valued and are more likely to return as regulars when offered loyalty incentives. Beyond rewards for dollars spent or items purchased, loyalty rewards can be expanded into members-only exclusives such as gift-with-purchase items, early-bird sales and access to special events.

Engage the Senses

People don’t shop with only their eyes. The overall in-store customer experience improves when several senses are engaged. Music selection and volume level are important. For most retail stores, background music that doesn’t stay in the background is a customer turn-off. Sound level should enhance the shopper’s mood.

Just as the smell of freshly baked cookies is used to entice guests at a real estate open house, the aromas in-store can attract or repel customers. Intense scents (e.g., too antiseptic or strong perfume) can make a customer leave. Keep it subtle, relying on a signature scent that customers can associate with your store.

Utilize Technology: QR Codes

QR codes are making a comeback. Enhance the customer’s in-store experience by using QR code technology to offer additional product information or even unadvertised specials.

Host Special Events

Special events generate in-store foot traffic, bringing new customers or former regulars who need a reason to return. Create regular events tied to loyalty programs or a specific day, such as “Family-Day Friday.” Host in-store demonstrations, awareness campaigns and promos that work with your product/brand.

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One-on-One Customer Engagement

One of the most vital opportunities a physical store can provide that online shopping can’t is personal engagement. The in-store shopping experience needs to be personal with one-on-one customer engagement. When retail associates smile, are pleasant and actively listen to the shopper, sales can improve. Kindness may seem like a simple idea, but it has a big impact.

Technology makes it so easy to one-click anything a shopper desires. However, if you can create a unique offline experience for your customers, foot traffic could improve. Make it a personal and pleasant experience, giving the customer a reason to walk into your store.

Author bio: Robin Brower is Senior Vice President of Business Development at OPTO, where she leads the design and business development teams. Brower built the design department from scratch in 1983 and has been the organization’s lead designer for the past 35 years.  

Customer Service in Retail | Storetraffic SMS

The brick and mortar store is in combat mode and that is set to continue as they vie for footfall and attention from customers who are swayed by the lure of online stores. Brick and mortar retail is very much alive and kicking though and it’s ready for a fight. One major advantageous element that brick and mortar stores have over their online counterparts is the face-to-face contact they have with their customers. This is immensely powerful as long as stores execute it well and that comes in the form of excellent customer service. This is a policy that requires continual enforcement, training and emphasis from management down in order to ensure that all staff understand its importance. Excellent customer service has the ability to be immensely powerful but it needs to be consistent and it needs to be a tone that is maintained across all levels of staff. We have put together this infographic all about customer service excellence in retail. It outlines its importance to the business; it explains the concept of a customer experience roadmap; it details some customer service improvement tips plus lots more.

Retail Staffing 101

Customer Service and Retail Infographic

With so much choice available for customers in terms of where they purchase their goods, customer service has never been so important especially for offline retailers. Delighting every single customer that comes in the door of the store will help to encourage that customer to return to the store again and again because they had such a good experience. The key issue though is achieving excellent customer service and achieving it consistently. Excellent customer service does not just happen; it must be an ethos that is engrained in staff and explained through rigorous training for staff. Staff should be aware of customer service policies and they should understand the importance of them to the longevity of the store. We have put together this infographic below which covers this whole area and includes the topic of a customer service roadmap. Check it out below!

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Social Media Marketing for Brick and Mortar

Social Media Marketing for Brick & Mortar - Infographic

We hear so much today about social media and the many uses it has for growing a business. Is that restricted to those businesses that operate online? The answer is a definitive no especially if your business is a brick and mortar retail outlet(s). Social media is used by the masses and it is being utilized by practically all demographics therefore it’s something that brick and mortar retailers simply cannot ignore. When people come into your store, they’re likely checking things out online at the same time and they might also wish to check into your store on social media so you need to be give them the ability to do that. This will also generate some free publicity for your business. It’s also a branding exercise in that people will get to know your store’s name and its location. Assigning time to social media is a concern and it should be given some specific time and perhaps the responsibility for updating profiles/pages should be assigned to a particular person. This might also involve training of staff but the result will be a professional approach to the store’s social media efforts. We have put together an infographic which details what you need to work on in terms of social media and your store. Check the full details out below.

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Customer Returns Infographic

Customer Returns Infographic

Customer returns are an inevitability in retail. People buy things, take them home and for various reasons, they will then decide to return them to the store they purchased them. While retailers likely hate dealing with returns, they need to have a policy in place that all staff understand in order to ensure it’s a streamlined process. If the returns process is not easy for the customer, you could be dealing with a bigger issue in the long term if they decide to vent their dissatisfaction at your levels of customer service to a wider audience. The danger is that with the advent of online technology and social media, people feel empowered to rant (both positively and negatively) about their customer service experience in retail (and beyond). We thought it would be helpful to put together this infographic all about customer returns and what retailers need to do to get things in order to make it a positive experience for their staff. Check the full details out below.

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Retail Rents – Story-Map

Choosing a location for your commercial business is one of the primary decisions you’ll arrive at before you open your doors. You’ll of course want somewhere with high footfall potential which doesn’t have an astronomical rent rate and it is sometimes difficult to achieve both. You of course rely on healthy footfall especially as a B2C type of outlet. Some stores of course will be destination shops such as furniture stores and the like as people know and want to travel there and plan their journeys around that. However stores like candy and clothing rely heavily on strong footfall. There are of course those retail areas which are aspirational such as Bond Street in London or Rodeo Drive in LA; it’s quite likely that some retailers are operating there at a running loss but simply need to be seen to operate there to fit in with their luxury branding. We’ve put together an interactive StoryMap which charts some of the most expensive retail rents around the world. Scroll through and prepare to be awestruck at the rates encountered in these places!

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Knowledge is power