How Remodeling Your Retail Store Design Can Boost Your Sales


Remodeling your retail store design and layout could make all the difference in your bottom line. Whether your shop is due for a total rehaul or a small reorganization, BigRentz has created an infographic that will walk you through the hacks of visual merchandising and help you design a store layout that encourages purchases and pleases customers!

Ready to wow your shoppers and whip out a remodel that will skyrocket your profits? These tips are here to help!

Tip #1: Pick a Retail Floor Plan Layout That Guides Customers

With 50% of the space in a retail store never being browsed, choosing a floor plan that guides customers along a strategic path is key to growing sales.

  • Grid Floor Plan: organizes and controls the shopper’s path through a store.
  • Loop: exposes shoppers to the full selection of merchandise throughout the store.
  • Free Flow: encourages shoppers to browse and wander more with no constraints.
  • Angular: perfect for specialty stores with unique displays.

Tip #2: Create a Journey for Your Shoppers

Capitalize on consumer behavior to set up a store that caters perfectly to your shoppers! These hacks will help you guide customers through your shop in a way that drives sales up.

  • Put your best sellers front and center. Shoppers determine store value as soon as they walk in the door, so wow them with your most popular products!
  • Lead them to the right. Most shoppers turn right immediately after entering a store, so set up a pathway to guide them along.
  • Create a power wall display. Customers make brand judgements fast, and a power wall is a great way to please them.
  • Put staples in the back. Putting essential products in the back of the store will guide customers there and keep them in the store longer.
  • Give them room to move. Customers hate bumping into each other and will avoid aisles that even look like they could cause a pile-up.
  • Don’t forget about impulse purchases. Put small products near your register to encourage those last-minute grabs.

You Can Find Tips #3, 4, and 5 in The Infographic Below!

Learn more about visual merchandising, including how to structure displays, how to use design to influence psychology, and how to engage your shoppers’ senses and encourage more purchases.

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
related articles

How Remodeling Your Retail Store Design Can Boost Your Sales

Remodeling your retail store design and layout could make all the difference in your bottom line. Whether your shop is due for a total rehaul or a small reorganization, BigRentz

Opening a Brick & Mortar Store – What You Need to Know

We all know the changes and challenges encountered by the retail sector in recent years. Retail is in a state of flux with the advent of online offerings which means

Offline Retail Innovations – Infographic

With the onslaught of online retail websites and platforms, the traditional retail industry has been in battle a lot in recent years. It is important to remember however that people

Manual People Counting vs Automated People Counting

In this age of automation, I still find it surprising to see people with a manual tally counter or a piece of paper, trying to capture the number of people

Tips For Improving In-Store Customer Experience

Improving the in-store customer experience is key for retail businesses to increase foot traffic into the physical store. As technology continues to advance, the world has become increasingly digital — this impacts

How to Excel at Google My Business – Infographic

Google's own platform for business owners has gone through many changes in the last number of years but as it stands today known as "Google My Business" (GMB), it's a

Customer Service in Retail | Storetraffic SMS

The brick and mortar store is in combat mode and that is set to continue as they vie for footfall and attention from customers who are swayed by the lure

Customer Service and Retail Infographic

With so much choice available for customers in terms of where they purchase their goods, customer service has never been so important especially for offline retailers. Delighting every single customer

SMS Store Traffic @ NRF 2017

We invite you to come and see us at the NRF Big Show 2017 held at New York’s Javits Center, booth #2542. (more…)

Social Media Marketing for Brick and Mortar

We hear so much today about social media and the many uses it has for growing a business. Is that restricted to those businesses that operate online? The answer is

Customer Returns Infographic

Customer returns are an inevitability in retail. People buy things, take them home and for various reasons, they will then decide to return them to the store they purchased them.

World’s Busiest Airport

Hartsfield Jackson Airport in Atlanta, Georgia takes the mantel (more…)

Leave a Reply

Your email address will not be published. Required fields are marked *

Knowledge is power