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Faith in Numbers: la Vie en Rose Forges Ahead With Storetraffic

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You don’t make it to the top by crossing your fingers. And you certainly don’t stay there by resting on your laurels. Lingerie, swimwear, and sleepwear leader la Vie en Rose proved this over and over again.

Furniture MART logoYou don’t make it to the top by crossing your fingers. And you certainly don’t stay there by resting on your laurels. Lingerie, swimwear, and sleepwear leader la Vie en Rose proved this over and over again.

A long-time Storetraffic client, la Vie en Rose has become a staple of the lingerie market, consolidating its reputation with every new collection. The Canadian-based company’s passion for excellence and design is echoed by a loyal and ever-growing customer following. Since its inception, la Vie en Rose has expanded its business from coast to coast and is now present in 17 countries, with nearly 300 locations around the world.

I would recommend SMS because they are the only ones who can understand how to drive sales using the KPIs generated by the Retail Equation (Sales = traffic x Hit Rate x Avg. transaction $).

– Eric Champagne — Chief Information Officer (CIO) at la Vie en Rose

With a firm grasp on its current and future accomplishments, la Vie en Rose upgraded its people counting hardware and software technology in 2019, moving onward with Storetraffic’s most advanced retail traffic solutions.

Eric Champagne, CIO at la Vie en Rose, is an expert in people counter and customer data applications. We asked him to answer a few questions:

Why is it important to count traffic?

To identify the periods in the week that can provide better closure, meaning an increase in conversion rates, which in turn improves sales.

What was the effect at La Vie en Rose?

Positive. We increased the conversion rate.

Why was traffic analytics important for you?

It’s a key metric to improve customer service, conversion rate, and average sales.

Why did you partner with Storetraffic vs other people counting providers?

Storetraffic is not just a traffic counting company; they understand the meaning of the KPIs and how you can drive sales using these traffic-related KPIs.

How did Storetraffic solution make a difference?

By showing the staff in our stores that they have full control of sales, customer service, and performance of the store.

Would you recommend Storetraffic, and why?

I would recommend Storetraffic because they are the only ones who can understand how to drive sales using the KPIs generated by the retail equation (Sales = traffic x Hit Rate x Avg. transaction $).

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