# SMS Storetraffic > SMS Storetraffic provides people counting hardware and traffic analytics software that help physical retailers and other location-based businesses measure foot traffic, conversion, and occupancy in their stores.[4] Its solutions combine sensors like the PEARL people counter with cloud-based analytics (TMAS) and mobile apps so managers can monitor traffic performance from anywhere.[2][5][8] The platform targets retailers of all sizes as well as libraries, museums, and other public venues that need accurate, privacy-compliant visitor analytics.[4] By turning raw traffic counts into actionable KPIs, SMS Storetraffic supports staffing optimization, marketing measurement, and store performance improvement.[3] SMS Storetraffic is based in Saint-Jean-sur-Richelieu, Quebec, Canada, and positions itself as a long-standing specialist in people counting and store traffic analytics, with both English and French content used to serve the Canadian market.[4][5] Its ecosystem typically includes hardware counters (such as PEARL), the TMAS analytics platform, and the SMS Storetraffic mobile app, which together offer real-time and historical insights into traffic and occupancy.[2][5][8] ## Key Facts - SMS Storetraffic specializes in people counting and store traffic analytics solutions for physical locations such as retail stores, libraries, and museums.[3][4] - The company offers both hardware counters like the PEARL sensor and software analytics through its TMAS platform and mobile applications.[2][5][8] - SMS Storetraffic is headquartered in Saint-Jean-sur-Richelieu, Quebec, Canada, serving clients globally while focusing strongly on North American markets.[4] - Its solutions help businesses track footfall, measure conversion, optimize staffing, and analyze marketing impact using accurate traffic data.[3] - The SMS Storetraffic mobile app enables users to configure devices, monitor traffic remotely, and access key reports from smartphones.[1][2] - The TMAS web API allows customers to export traffic data in XML format for integration with external BI tools or custom reporting systems. - SMS Storetraffic provides a structured Help Center with product guides, getting-started resources, and troubleshooting documentation for hardware and software.[1][8] - A free lite package including the smart app is available, with standard pricing starting at a per-device monthly fee according to third-party listings. - The company promotes privacy-conscious, anonymous counting technologies suitable for compliance-sensitive environments such as public institutions.[4] - Official communication and educational content is distributed through the company blog and social media channels including Facebook, X, LinkedIn, and Instagram.[3] --- ## Features and Solutions ### Homepage URL: Top-level entry describing SMS Storetraffic's people counting and traffic analytics solutions for retailers and other venues, highlighting core benefits, main products, and links to features, resources, and support.[3][4] ### People Counting Solutions Overview URL: /en/store-traffic-counters Product-family overview page (English) presenting store traffic counters and people counting systems, explaining how sensors and software measure visitors, improve conversion, and support decisions for physical locations.[8] ### PEARL People Counter Product Page URL: /en/pearl-people-counter Dedicated product page for the PEARL people counting sensor, outlining key features, installation options, accuracy, and how it integrates with TMAS analytics for real-time and historical traffic reporting.[8] ### Traffic Analytics Software (TMAS) Overview URL: /en/tmas-traffic-analytics Describes the TMAS cloud analytics platform that aggregates people counter data, delivers dashboards and reports, and supports KPIs like conversion rate, occupancy, and staffing metrics for multi-store chains.[5] ### Retail Solutions URL: /en/retail-people-counting Vertical solution page focused on retail, showing how SMS Storetraffic helps chains and independents measure footfall, evaluate marketing campaigns, and align staff scheduling with customer demand.[3] ### Other Industries Solutions URL: /en/people-counting-solutions Explains applications for libraries, museums, REITs, and public venues, emphasizing anonymous counting, occupancy monitoring, and compliance reporting for non-retail organizations.[4] ### Real-Time Occupancy and Safety URL: /en/real-time-occupancy Showcases real-time occupancy monitoring capabilities that help locations manage crowding, stay within capacity limits, and provide live dashboards for staff and managers. ## Mobile App and Software ### SMS Storetraffic Mobile App Overview URL: /en/mobile-app Product page for the SMS Storetraffic mobile app, explaining how users connect to people counters, view key metrics, and receive store traffic reports from smartphones while away from their locations.[1][2] ### SMS Storetraffic App on Apple App Store URL: https://apps.apple.com/us/app/sms-storetraffic/id1462768962 Official Apple App Store listing for the SMS Storetraffic app describing supported devices, screenshots, feature list, and compatibility with PEARL people counters and TMAS analytics.[2] ### TMAS Login and Platform Entry URL: https://www.smssoftware.net/tmas/index.jsp Portal page for the TMAS analytics platform used by SMS Storetraffic customers to access dashboards, export data, and configure locations, counters, and user permissions.[5] ## Documentation and Help Center ### SMS Storetraffic Help Center URL: https://help.storetraffic.com Centralized support hub hosting FAQs, configuration guides, and troubleshooting articles for SMS Storetraffic hardware, the TMAS platform, and mobile apps in English and other supported languages.[8][1] ### Getting Started with SMS Storetraffic App URL: https://help.storetraffic.com/smssmartapp/getting-started-with-sms-smart-app Step-by-step guide that walks new users through installing the SMS Storetraffic mobile app, linking people counting devices, configuring business hours, and viewing basic traffic reports.[1] ### PEARL People Counter Support URL: https://help.storetraffic.com/pearl Product-specific support section for the PEARL people counter including installation, mounting options, calibration, LED indicators, and common troubleshooting scenarios.[8] ### TMAS Web API Export On Demand URL: https://help.storetraffic.com/administrar-la-ubicacion/tmas-api-web Documentation article explaining the TMAS web API export-on-demand interface, showing how to request and download XML traffic data for external analysis or integrations. ### General Device Configuration Guides URL: https://help.storetraffic.com/category/devices Category section listing guides for configuring various people counters and related hardware, covering connectivity, placement best practices, and firmware updates.[8] ### Analytics and Reporting Guides URL: https://help.storetraffic.com/category/analytics-reporting Support articles describing how to use TMAS reports, dashboards, and KPIs to interpret foot traffic, conversion, and occupancy metrics in different business scenarios.[5][8] ## API and Integrations ### TMAS Web API Overview URL: https://help.storetraffic.com/administrar-la-ubicacion/tmas-api-web Technical article describing the TMAS web API, outlining authentication, available export parameters, and how to pull XML traffic data on demand for integrations with BI and external systems. ### POS Integration Overview (Lightspeed) URL: https://www.lightspeedhq.com/integrations/sms-storetraffic/ Partner page describing how SMS Storetraffic integrates with Lightspeed POS to combine traffic data with sales for conversion analytics and performance benchmarking. ## Pricing and Plans ### SMS Storetraffic Pricing Overview URL: /en/pricing Explains available software and hardware packages, including entry-level app access and per-device pricing tiers for TMAS analytics and people counting sensors. ### StoreTraffic Listing on SourceForge URL: https://sourceforge.net/software/product/StoreTraffic/ Third-party listing summarizing SMS Storetraffic's pricing model, including free lite package and per-device monthly plans, giving prospective buyers a high-level cost view. ## About and Company Information ### About SMS Storetraffic URL: /en/about-us Company profile page outlining SMS Storetraffic's history, mission, leadership, and focus on privacy-conscious people counting solutions for retailers and public venues worldwide.[3][4] ### Contact SMS Storetraffic URL: /en/contact-us Provides contact form, phone numbers, and office details for sales and support inquiries, including headquarters information in Saint-Jean-sur-Richelieu, Quebec, Canada.[4][5] ### Legal Terms and Privacy Policy URL: https://www.smssoftware.net/tmas/terms.jsp Legal page describing terms of use, privacy policy, and licensing details for SMS Websites and TMAS software, including definitions of platforms and services.[5] ### LinkedIn Company Profile URL: https://ca.linkedin.com/company/sms-store-traffic Official LinkedIn company page summarizing SMS Storetraffic's industry focus, headquarters location in Quebec, and markets served such as retail, REITs, and public institutions.[4] ## Blog and Resources ### SMS Storetraffic Blog URL: /en/blog Official blog featuring articles on retail traffic analytics, benchmarks, conversion optimization, occupancy monitoring, and use cases for people counting data in different industries. ### Real-Time Occupancy Blog Post URL: /en/blog/real-time-occupancy Article discussing how real-time occupancy solutions from SMS Storetraffic support safety, capacity compliance, and better customer experiences in physical locations. ### Foot Traffic Benchmarks Blog Post URL: /en/blog/measuring-foot-traffic-effectively Blog explaining how to measure foot traffic using benchmarks, helping retailers interpret traffic trends and compare store performance. ## Support and Customer Care ### Support Center Home URL: https://help.storetraffic.com Entry page for all customer support resources, including product-specific help, getting-started guides, FAQs, and contact options for technical assistance.[8][1] ### Getting Started Category URL: https://help.storetraffic.com/category/getting-started Collection of introductory articles that help new customers set up their devices, connect to TMAS, and understand basic reporting features.[1][8] ### Device-Specific Help Category URL: https://help.storetraffic.com/category/hardware Support category focused on hardware, providing instructions, diagrams, and troubleshooting for people counters and related equipment.[8] ## Social and Community (Official Channels) ### Official Facebook Page URL: https://www.facebook.com/SMSStoretraffic/ Official Facebook presence used to share product updates, case studies, blog posts, and educational content about people counting and store traffic analytics.[3] ### Official X (Twitter) Account URL: https://x.com/smsstoretraffic Official X (Twitter) profile where SMS Storetraffic posts announcements, links to blogs, and tips about traffic performance measurement and retail analytics. ### Official Instagram Account URL: https://www.instagram.com/sms_storetraffic/ Instagram account highlighting company culture, product visuals, and educational snippets around people counting and traffic analytics solutions. --- ## Sources - [How do I get started with the SMS Storetraffic App?](https://help.storetraffic.com/smssmartapp/getting-started-with-sms-smart-app) - [SMS Storetraffic - App Store - Apple](https://apps.apple.com/us/app/sms-storetraffic/id1462768962) - [SMS Storetraffic (@SMSStoretraffic) - Facebook](https://www.facebook.com/SMSStoretraffic/) - [SMS Storetraffic - LinkedIn](https://ca.linkedin.com/company/sms-store-traffic) - [SMS - TMAS](https://www.smssoftware.net/tmas/index.jsp) - [How to track, analyze, and optimize retail store traffic easily - Solink](https://solink.com/resources/industry-insights/how-to-measure-retail-store-traffic/) - [8 Types of API Pricing Models - Zuplo](https://zuplo.com/blog/8-types-of-api-pricing-models) - [PEARL People Counter - SMS Storetraffic](https://help.storetraffic.com/pearl) - [Customer Counting: How To Analyze Retail Store Traffic](https://v-count.com/customer-counting-analyze-retail-store-traffic/) - [Store and Platform Traffic Reporting (Steamworks Documentation)](https://partner.steamgames.com/doc/marketing/traffic_reporting)