Customer returns are an inevitability in retail. People buy things, take them home and for various reasons, they will then decide to return them to the store they purchased them. While retailers likely hate dealing with returns, they need to have a policy in place that all staff understand in order to ensure it’s a streamlined process. If the returns process is not easy for the customer, you could be dealing with a bigger issue in the long term if they decide to vent their dissatisfaction at your levels of customer service to a wider audience. The danger is that with the advent of online technology and social media, people feel empowered to rant (both positively and negatively) about their customer service experience in retail (and beyond). We thought it would be helpful to put together this infographic all about customer returns and what retailers need to do to get things in order to make it a positive experience for their staff. Check the full details out below.
