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Social Distancing and Occupancy Limits:
Wired.com Looks Into People Counting Solutions with Storetraffic

A paramount metric of retail analytics, foot traffic data is playing a crucial role in helping businesses and other public venues in their efforts to ensure everyone’s safety, following the initial wave of the COVID-19 pandemic.

LEVERAGE FOOT TRAFFIC & STORE APPOINTMENTS DURING COVID-19

More and more stores, businesses, and public body locations are reopening as we speak. The outcome of the COVID-19 crisis may still be unclear, but this burst of activity, after more than two months of near-total dormancy, is stimulating. It's good news for retailers, good news for consumers looking to get back some sense of normalcy, and a most welcome breath of fresh air for everyone.

WHY FOOT TRAFFIC DATA MATTERS MORE THAN EVER IN THE COVID-19 WORLD.

Several specialty retailers sustained major blows these past few years. The growing presence of e-commerce has shaken up brick-and-mortar's very foundations. Indeed, business as usual just doesn't cut it anymore, and stocking a compelling selection of items isn't enough. The in-store experience is now the watchword. Adopting omnichannel practices is a must. Though e-commerce accounted for 14.1% of retail (US) in 2019, the ripple effect on retail stores—even on large retail brands—has challenged many business models. This was before the COVID-19 crisis, an unprecedented situation that has seen people turn to e-commerce in higher numbers.

Retail & COVID-19: What to expect from the “new normal”

It’s a humbling experience, this COVID-19 crisis, isn’t it? Everyone is concerned. On the one hand, our outlook on the value of life and good health has shifted. On the other, the way we work and do business is being challenged like never before—and without a clear idea of what’s to come. Retail is at the heart of this storm. What lies ahead for the Retail Industry, exactly?