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Expert Tips For Retail Store Innovation | Infographic

With the onslaught of online retail websites and platforms, the traditional retail industry has been in battle a lot in recent years. It is important to remember however that people will always need to visit some type of physical store so the idea should be to keep them coming back again and again ie give them a reason to return.

The Differences Between Manual and Automated People Counting

In this age of automation, I still find it surprising to see people with a manual tally counter or a piece of paper, trying to capture the number of people entering and leaving a premises. I have been exposed to automated counting for over 12 years now, but I do remember how surprised I was when I interviewed at SMS, to see that devices to count actual people existed not web visitors (which I understood quite well).

7 Tips For Improving In-Store Customer Experience

Improving the in-store customer experience is key for retail businesses to increase foot traffic into the physical store. As technology continues to advance, the world has become increasingly digital — this impacts individuals as well as businesses of all sizes. For retail businesses, the popularity of e-commerce has had a significant effect as customers choose online shopping versus a visit to a physical store

How To Use Google My Business and Increase Your Visibility

Google's own platform for business owners has gone through many changes in the last number of years but as it stands today known as "Google My Business" (GMB), it's a vital cog in the engine of any physical business. This is because having a well optimised presence on the Google My Business platform means that you have more of a chance of being visible in the Google search engine results page (SERP).