Know exactly how visitors move through your museum and use that data to grow.
Accurate patron counting and visitor analytics, built for art museums, science centers, history museums, zoos, aquariums, and cultural institutions. Real-time occupancy monitoring, exhibit performance data, and exportable attendance reports. No IT required.
Trusted by museums, galleries, and cultural institutions across North America and Europe.
From single-gallery community museums to major metropolitan institutions, Storetraffic’s people counting solutions serve art museums, science centers, history museums, and cultural organizations of every size.
How accurate is your museum visitor data?
Most museums still rely on manual tally counters, ticket scan approximations, or outdated counting methods that miss up to 30% of actual visitors. Storetraffic’s people counting system delivers accurate, automated attendance data, hour by hour, gallery by gallery, entrance by entrance.
What can you measure with Storetraffic?
Accurate Museum Visitor Counts
Know exactly how many patrons visit each day, each hour, and each gallery automatically. No manual counting, no staff involvement.
Measure Exhibit Performance
See which galleries draw the most visitors and which are underperforming.
Exportable Attendance Reports
Generate verifiable visitor statistics for grant applications, board presentations, and donor reports. One click, Excel or PDF.
Real-Time Occupancy Monitoring
Monitor live visitor counts across the building or specific galleries. Set capacity limits and alert staff automatically.
Smarter Staff Scheduling
Schedule staff, security, and volunteers based on real visitor peaks, not guesswork.
Event and Program Impact
Track attendance before and after special exhibitions and community programs. Prove ROI to sponsors and grant committees.
People counting for every type of museum and cultural institution.
From community history museums to major metropolitan art museums, Storetraffic’s people counting solutions adapt to your space, your visitor volumes, and your reporting needs.
Art Museums
Science Centers
History Museums
Children's Museums
Zoos and Aquariums
Art Galleries
Museums are under pressure.
Visitor data is how you push back.
Attendance is still recovering. Grants are harder to secure. Boards want proof, not anecdotes. Storetraffic gives you the visitor data you need to justify funding and demonstrate community impact.
Find the right museum visitor counter for your needs
Whether you manage a single gallery or a network of locations, we have a solution designed to match your space, goals, and budget.
Pearl Device
Single entrance · Standard doorways · Standard traffic flow
Connects to Wi-FiFully wirelessBattery-PoweredInstalls in 5 minutes with the free iOS & Android appSyncs to T.M.A.S. platform + free mobile App
3D Scope II LC
Wide entrances · High traffic · groups · Automated doors
Up to 99% counting accuracyCounts multiple people entering simultaneouslyCovers areas up to 26 ft wideCeiling-mounted, one cable for power and networkSyncs to T.M.A.S. platform + free mobile App
T.M.A.S Platform
All deployments · Reporting · Multi-branch management
18+ customizable and schedulable reportsExport to Excel or PDF in one clickMulti-branch view for museum systemsScheduled email reports to any stakeholderAPI available for integrationsMuseum visitor analytics by the numbers
200M+
Annual visitors to AZA-accredited zoos and aquariums in the United States, more than the combined attendance of all MLB, NBA, NHL, and NFL games.
8%
Of museums that lost federal funding have fully replaced it through foundations or donors. Accurate visitor data has never been more critical to make the case.
Up to 99%
counting accuracy with 3D stereoscopic sensors and AI, even through automatic doors and entrances up to 26 ft wide.
55M+
Museum visits each year from students in school groups across the US. Each visit is a data point your education programming reports depend on.
18+
Schedulable T.M.A.S. reports on the Standard plan, formatted for board presentations, grant submissions, and operational reviews.
$499.95
Starting price for the Pearl wireless people counter, the simplest way to start counting museum visitors.
Common questions about museum people counting
For most museums, the 3D Scope II LC is the top choice. It uses AI-powered 3D stereoscopic sensors to deliver accurate counts even in wide vestibules, rotating exhibition halls, or spaces with multiple visitor flows at once. It connects to the T.M.A.S. analytics platform for reporting.
Museums use visitor counting data to support grant applications and board reports, schedule staff and volunteers around peak hours, monitor occupancy across galleries, and measure the impact of exhibitions and community programs. Over time, the same data shapes curatorial decisions. Knowing which exhibits draw the most visitors helps directors plan space, programming, and future investments.
Pricing depends on the device and plan you choose. See our pricing page for current rates. Non-profit organizations get a 10% discount, and every plan includes a 2-year warranty and a 30-day money-back guarantee.
Yes. T.M.A.S. supports multiple sensors and locations from one dashboard. Track visitor flow across entrances, wings, and galleries, then compare traffic by location or time period. Generate one consolidated report for the whole institution, or separate breakdowns for individual managers. The same setup works for a single gallery or an entire network of buildings.
Yes. T.M.A.S. exports visitor totals, peak hours, location comparisons, and occupancy trends in Excel, PDF, or HTML. Many funders, including agencies like IMLS, ask for visitor numbers as part of grant reporting. Museum staff pull these numbers into their own applications, board presentations, and donor reports.
Chat response in under a minute during weekdays from 9am-5pm EST
Free onboarding included with every hardware purchase
2-year warranty on all Pearl and 3D Scope hardware
Start counting the people who walk through your museum's doors.
Talk to our team and we’ll help you find the right visitor analytics solution for your museum, whether you’re a single gallery or a network of locations.