T.M.A.S. People
Counting Software
4.6 stars
T.M.A.S. is people counting software that turns foot traffic data into decisions for retailers, libraries, museums and multi-location organizations. More than 2,500 organizations worldwide use it to track visitor traffic, conversion rates and live occupancy.
Used by retailers, libraries, museums, and public institutions, including:
Features
What’s inside T.M.A.S.
Analyze visits, compare locations, monitor live occupancy, automate reporting and link foot traffic to sales.
- Standard
Traffic analytics
Trends, peak hours and year-over-year performance, down to 15-minute intervals.
- Standard
Reports & scheduling
Run detailed reports and email them automatically in Excel or PDF. Some can also be viewed as an HTML page or a chart.
- All plans
Multi-location
Compare stores, branches and sites from one account.
- Standard
Events & weather
Log promotions, events and weather to see what drives visits.
- Real-Time
Live occupancy
See how many people are inside right now, with 3D SCOPE II LC counters.
- Standard
API & exports
Send visitor counts to your own tools and spreadsheets.
- Retail
POS integrations
Connect Shopify, Lightspeed, Square and more to measure your conversion rate.
- Standard
Multiple users
Limit what each user sees to their part of your location structure, and set their rights in T.M.A.S.
Features depend on your plan. Compare plans
From raw counts to real decisions, one platform for every location.
T.M.A.S. connects visitor counts to outcomes. Track conversion rates for retail stores, build reports for public libraries, monitor occupancy levels for healthcare facilities, or measure program attendance for museums and universities. One platform for every space that counts people.
DAILY TRAFFIC
How many visitors did you have today?
See daily patron counts, hourly traffic patterns, and peak periods for each location. T.M.A.S. tracks foot traffic automatically, so your team schedules around real visitor demand instead of guesswork.
Traffic
400%Sold
25.00%Sales
$2,898.00Average Sale
$28.98RETAIL EQUATION
How does visitor data help you make better decisions?
Connect visitor traffic to sales data to calculate your true conversion rate. Compare locations, model revenue impact, and see which stores turn the most visits into sales.
LIVE OCCUPANCY
How many people are in your location right now?
Monitor live occupancy for all your locations from a single dashboard. Whether you manage a retail chain, a library network, or a multi-site institution, T.M.A.S. shows live visitor counts and sends capacity alerts so your team can react before a space gets too full. Live occupancy is available on the Real-Time plan with 3D SCOPE II LC counters.
POS INTEGRATION
Already using a POS system?
Connect T.M.A.S. with Shopify, Lightspeed, Square, Heartland Retail, ERPLY, KWI, or Furniture Wizard to link visitor traffic and sales data. View conversion rates, revenue per visitor, and location performance from one people counting and retail analytics platform. No integration? Give your sales to ChatGPT or Claude through the SMS Storetraffic T.M.A.S. connector — see how.
Loved by our clients
4.6/5 based on 60 reviews(opens G2 in a new tab)Andrew F.
We use T.M.A.S. to help us staff our retail stores with the appropriate amount of staff at the right time. Before we guessed how many staff we needed. Numbers do not lie. We have saved $1000's on staffing costs since we installed T.M.A.S.
Simply R.
The counter is very accurate, and the software makes it easy for us to compare visitor numbers by date, time, and month. The software allows us to use their supplied reports or to download the information for Excel to create custom reports.
Gus M.
One of the most important benefits has been the ability to separate perception from reality. The data has helped us validate operational needs, support planning decisions, and provide leadership with clear, quantifiable metrics.
Ryan F.
I like how SMS Storetraffic T.M.A.S. is easy to set up and connect to Wi-Fi. The reporting feature provides good insight into our business day by day, which helps us in making end-of-month reports.
Verified User in Museums and Institutions
I am thrilled by the automation of this system. You can set up reports to run automatically. This system is automatically providing us visitor data for exhibitions, so we can make institutional decisions based on that data.
Jackson O.
The support. Mike V. and Sayantani were both wonderful and gave me the best customer experience even under unfortunate circumstances.
Roland P.
Easy to read data for our managers to see our conversion rates etc.
Common questions about T.M.A.S.
What is T.M.A.S.?
T.M.A.S. (Traffic Monitoring and Analytics Software) is SMS Storetraffic’s visitor analytics platform that turns raw foot traffic counts into actionable data. It centralizes visitor data from all your locations in one dashboard, generates up to 26 schedulable and exportable reports, and integrates with leading POS systems including Shopify, Lightspeed, Square, and Heartland Retail. Used by 2,500+ organizations worldwide across retail, libraries, museums, healthcare, and public institutions in North America and Europe.
Which people counters work with T.M.A.S.?
T.M.A.S. works with SMS Storetraffic's PEARL wireless counter, the 3D SCOPE II LC and the 3D SCOPE II LC Outdoor.
How much does T.M.A.S. cost?
T.M.A.S. is priced per counting device, per month. Lite is free and runs in the mobile app. Standard costs USD 33.95/month (27.95 prepaid yearly), Retail USD 40.95 (34.95), and Real-Time USD 51.95 (44.95), the last one requiring a 3D SCOPE II LC. See the pricing page.
Why should I upgrade from the Lite plan?
The Lite plan only shows data in the mobile app: hourly counts, in/out tracking, and four weeks of history. Upgrading to Standard unlocks the full web dashboard, with complete traffic history, 15-minute granularity, API access, and dozens of schedulable reports. Retail and Real-Time plans add POS integration and live occupancy on top of that.
Does T.M.A.S. offer a web API or automatic exports?
Yes. The Standard plan and higher include both API access and automatic exports, so your visitor data flows directly into the tools and systems you already use. Our help center explains how to generate your API key and set up a data export report.
Does T.M.A.S. integrate with my POS system?
Yes, on the Retail plan. T.M.A.S. integrates natively with Shopify, Lightspeed, Square, Heartland Retail, ERPLY, KWI, and Furniture Wizard. This lets you correlate visitor traffic with sales data, calculate your true conversion rate, and measure revenue per visitor, all from one dashboard. See our integrations page for details. Step-by-step setup guides are in our help center.
Already using our free app?
Take the next step with T.M.A.S. Get more detailed data, full traffic history, multiple users, scheduled reports, exports, and more.
- 2500+Clients
Worldwide - Up to 99%Counting Accuracy
on 3D Models - 50+Years of
Expertise
Every visit generates data. Are you using it?
Clear visitor data for every location, from one boutique to a national network: the clarity your team needs to act, not just report.