Partner program
Become an SMS Storetraffic people counting partner
Refer or resell SMS Storetraffic people counters and foot traffic analytics.
Built for software providers, installers, integrators, distributors and consultants.
- 50+ yearsin people counting
- 2,500+organizations worldwide
- 4.8/5on Capterra
- Hardware + Analyticsfrom one provider
Partnership models
Two ways to work with us
SMS Storetraffic offers two partnership models: referral and reseller. Each one is documented in a simple partner agreement.
Referral partner
You introduce a client who needs to count visitors. SMS Storetraffic handles the demo, the sale, the setup and the support.
- A commission when your client buys
- No inventory to hold, no support to manage
- You stay in the loop on every introduction
A good fit forPOS and business software providers, installers, IT and security integrators, retail, library and facility suppliers, consultants, and any company in a position to recommend people counting to its clients.
Reseller partner
You buy SMS Storetraffic solutions, bill your client directly and own the client relationship.
- Partner pricing on hardware and subscriptions
- Sales and technical support from our team
- Your brand, your client, your margin
A good fit forDistributors, systems integrators and regional technology providers.
Partner benefits
What partners get
Earn on every
client you bringReferral partners earn a commission on every referred client who buys. Resellers receive partner pricing.
Sales and
technical supportSMS Storetraffic specialists help with product selection, demos, setup and technical questions.
Technical &
sales supportNeed a demo, product advice or technical guidance? Our team is here to help you move your projects forward.
A dedicated
partner contactA direct SMS Storetraffic contact who understands your business, your market and your projects.
Solutions
What you can offer your clients
SMS Storetraffic gives partners people counting hardware for everything from simple doorways to wide, high-traffic entrances, and one analytics platform to turn visits into insights.
PEARL
Wireless, battery-powered people counting for entrances with low to medium traffic. Quick to deploy, with no power or network cables to run.
Explore PEARL
3D SCOPE II LC
Overhead 3D people counting for complex traffic flows, with up to 99% accuracy and optional staff filtering.
Explore 3D SCOPE II LC
T.M.A.S.
The people counting analytics platform that turns foot traffic into clear insights, from a single location to a whole network of locations.
Explore T.M.A.S.
Why SMS Storetraffic
A solution you can confidently recommend
When you put your name behind a recommendation, the product and the company behind it need to hold up.
Specialized in people counting for decades
SMS Storetraffic has specialized in people counting for more than 50 years, working with retailers and other public-facing organizations across North America and in more than 50 countries.
One provider for counters and software
People counting hardware, the T.M.A.S. analytics platform and the mobile app all come from the same team.
The right counter for each entrance
From a single door in a small shop to wide, busy entrances across many locations.
Support your clients can count on
Onboarding and training by our specialists, remote calibration, and a 2-year warranty with express replacement.
How it works
How our partnership process works
- 01.
Fill out the
partner formTell us about your company, your market and the clients you work with.
- 02.
Talk with
our teamA short conversation to understand your business and find the right partnership model.
- 03.
Agree on how we
work togetherReferral or reseller terms are documented in a clear, straightforward partner agreement.
- 04.
Start referring
or sellingIntroduce an opportunity or start offering SMS Storetraffic solutions to your clients.
Have a project right now?
The partner program is for companies that recommend or resell our solutions. Looking for a people counter for your own organization or another business in your network? The quickest way to get started is a demo with one of our specialists.
Application
Apply to become a partner
We review every application personally and reply within 1–2 business days.
Partner program questions
Who can become an SMS Storetraffic partner?
We work with software providers, installers, systems integrators, distributors and consultants. Companies looking to become a people counter reseller can apply through our reseller partnership model.
What is the difference between a referral partner and a reseller?
A referral partner introduces a client, and SMS Storetraffic handles the demo, sale, setup and support; the partner earns a commission when the client buys. A reseller partner buys SMS Storetraffic solutions at partner pricing, bills the client directly and owns the client relationship.
How are partner commercial terms decided?
Following an introductory conversation and approval, referral commissions and reseller pricing are outlined in a clear partner agreement. We’ll also explain how referrals and reseller opportunities are handled, so you know what to expect.
Do partners need to install the people counters themselves?
It depends on the partnership. Referral partners typically only make the introduction, while reseller and installation partners may handle installation as part of their services. Our team can provide remote setup and calibration support when needed.
Is there a cost or minimum commitment?
There is no cost to become a referral partner. Reseller partners purchase the hardware and subscriptions they resell at partner pricing. We work with a select group of partners to ensure strong, long-term relationships.
What support does SMS Storetraffic provide to partners?
Depending on the partnership, support may include product selection, client demos, onboarding, technical assistance and sales materials, with a dedicated partner contact.
How long does the partner application process take?
We review every application personally. The full process, from initial review to partner approval and agreement, typically takes 2–3 weeks.
Bring people counting into your offering.
Tell us about your company and we’ll find the partnership model that fits.