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People counting solutions for small and medium retailers

Turn your store’s foot traffic numbers into powerful business insights.
See how Storetraffic helps you unlock your retail potential

Top-rated people counting solutions for retailers

Ease of use, performance and affordability: grow your business with people counting systems developed by the pioneers in retail foot traffic.

Backed by decades of experience, Storetraffic’s leading sensors and software provide small and medium retailers with the high-end tech once reserved for the big chains.

Create a strong conversion culture

Empower your retail team with up-to-date access to actionable metrics. Increase overall performance by allowing them to understand and observe the impact of their efforts on KPIs and conversion rate.

Up-to-date foot traffic

No more second-guessing your number of customers: with automated people counting technology, view your store’s traffic and sales trends through the free mobile app, the full-suite T.M.A.S. software, or using scheduled emailed reports.

Increased retailer productivity

No more spreadsheet or time lost connecting the dots: get your conversion rate automatically, with numbers that are right on the money! Plus: optimize your costs by aligning staff, opening hours and stock management with your key sales period.

Drive higher retail profits

Understand what you need to improve to grow your revenue. Working with Storetraffic’s exclusive Retail Equation Simulator, use your footfall trends, run what-if scenarios and reveal the story behind your numbers.

Agile marketing for your store

Take advantage of foot traffic data to plan your marketing tactics. Monitor and confirm impact quickly and make adjustments much more swiftly.

Improved customer experience

Optimize your staff-to-customer ratio using your store’s traffic trends. Plus: finally(!), measure the impact of improved customer experience levels on your retail performance metrics.

Think data-driven business intelligence is for national chains only? Think again.

No IT team or Business Intelligence Analyst? No worries!
Storetraffic’s streamlined people counting solutions handle the data crunching. You get actionable insights with none of the hassle!

Are you looking for a user-friendly and
cost-effective people counting solution?

Built to last and designed to deliver insights into YOUR RETAIL REALITY, Storetraffic’s solutions cover the whole gamut of footfall metrics, from leading sensors like the PEARL people counter to the fully integrated T.M.A.S. analytics platform.

This is business intelligence made simple!


The user-friendly retail traffic analytics
platform that connects seamlessly with POS
software to help you reach your goals.

Seamless integration process with

For Retailers — Now with the free app!

The Retail Equation Simulator

Get a competitive edge: understand how to drive higher profits with our exclusive Retail Equation Simulator.

Run simulations

Type in values or tap the + and - signs to run simulations

Conversion Rate (%)
Average Transaction Value ($)


Hear from our clients

Very good experience. Support has always been there and great teamwork. Best so far from all the other store traffic software we tried.

Shalesh R.

The SMS Storetraffic software is very robust, allowing for POS integration and the importing of staff hours. This allows for a detailed analysis of key metrics related to foot traffic, sales conversions, and staff-to-customer ratios.

John L.

Was skeptical at first but very useful for my small business. Lots of ways to interpret data related to traffic count. Can make staffing decisions, see effect of marketing campaigns etc.

Tim O.

Overall I am pleases with the product and service from Store Traffic. Early on there were some networking issues that kept cropping up but they were fixed and the techs have been diligent in monitoring to ensure the problem does not reappear.

Dan Ward

Excellent counters, support and experience. Have had their counter for many years and still work flawlessly. We would not consider any other company.

Stephen Sullivan