Have you ever heard of Don Wetzel? You might not be familiar with the name. Still, I can guarantee that you’ve heard of, even used his invention first-hand.

There are no two ways about it: 2020 was an awful year for several industries. COVID-19 hit hard, striking a mighty blow on fashion retailers who faced record sales decline.

The more people, the better, right? Until the first quarter of 2020, that was the mindset. Then COVID-19 happened, turning the general formula on its head.

A paramount metric of retail analytics, foot traffic data is playing a crucial role in helping businesses and other public venues in their efforts to ensure everyone’s safety, following the initial wave of the COVID-19 pandemic.

More and more stores, businesses, and public body locations are reopening as we speak. The outcome of the COVID-19 crisis may still be unclear, but this burst of activity, after more than two months of near-total dormancy, is stimulating. It's good news for retailers, good news for consumers looking to get back some sense of normalcy, and a most welcome breath of fresh air for everyone.