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How to Understand Your Retail Customers And Increase Walkins

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10 THINGS CUSTOMERS WANT 1 Involvement eg Ask for feedback! 2 Speed eg Good service at the tills 3 Availability eg Make sure you have the proper number of staff to maximize your service level ...

 

10 THINGS CUSTOMERS WANT

1 Involvement
eg Ask for feedback!

2 Speed
eg Good service at the tills

3 Availability
eg Make sure you have the proper number of staff to maximize your service level

4 Courtesy
eg Good customer service principles

5 Honesty
eg Transparent return policy

6 Satisfaction
eg Helpful staff

7 Can-do Attitude
eg Focus on solutions.

8 Skilled Service
eg Good product knowledge by staff

9 The Little Extras
eg Good after sales service

10 Appreciation
eg Polite and courteous staff

TRANSFORM PASSABLE TO INTRIGUING STOREFRONTS WITH THESE TRICKS

A refreshed and enlivened storefront can attract potential customers’ attention, and lead to increased activity and sales.

Clean up outside the store
Remove trash swiftly, hose down the sidewalks, clean exterior windows.

Update & restore signage
Signage that looks well really stands out.

Change your window displays
Change them to reflect the seasons, holidays and other special occasions.

Expand your windows
Consider making windows larger to display more and let in more light.

Lighten up
Unless you close when the sun goes down, exterior lighting is a necessary component for a storefront.

Promote yourself
Use signage outside to promote instore deals. Ensure to keep it updated. Create curated areas sush as “Mother’s Day Gift Idea”.

Liven it up
Try adding some large, leafy, colorful potted plants. Many plants are inexpensive and require minimal maintenance.

Replace the front door
A new front door can give the entire storefront new pizazz. Remember, the door is one of the first things people see on their way in and the last thing they see on their way out of your shop.

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