We hear so much today about social media and the many uses it has for growing a business. Is that restricted to those businesses that operate online? The answer is a definitive no especially if your business is a brick and mortar retail outlet(s). Social media is used by the masses and it is being utilized by practically all demographics therefore it’s something that brick and mortar retailers simply cannot ignore. When people come into your store, they’re likely checking things out online at the same time and they might also wish to check into your store on social media so you need to be give them the ability to do that. This will also generate some free publicity for your business. It’s also a branding exercise in that people will get to know your store’s name and its location. Assigning time to social media is a concern and it should be given some specific time and perhaps the responsibility for updating profiles/pages should be assigned to a particular person. This might also involve training of staff but the result will be a professional approach to the store’s social media efforts. We have put together an infographic which details what you need to work on in terms of social media and your store. Check the full details out below.
