This privacy statement was last changed on April 14, 2026, last checked on April 14, 2026, and applies to citizens and legal permanent residents of Canada.
In this privacy statement, we explain what we do with the data we obtain about you via https://storetraffic.com. We recommend you carefully read this statement. In our processing we comply with the requirements of privacy legislation. That means, among other things, that:
- we clearly state the purposes for which we process personal data. We do this by means of this privacy statement;
- we aim to limit our collection of personal data to only the personal data required for legitimate purposes;
- we first request your explicit consent to process your personal data in cases requiring your consent;
- we take appropriate security measures to protect your personal data and also require this from parties that process personal data on our behalf;
- we respect your right to access your personal data or have it corrected or deleted, at your request.
1. Purpose and categories of data
We may collect or receive personal information for a number of purposes connected with our business operations which may include the following: (click to expand)
1.1 Contact - Through phone, mail, email and/or webforms
1.1 Contact - Through phone, mail, email and/or webforms
The following categories of data are collected
- A first and last name
- Account name or alias
- A home or other physical address, including street name and name of a city or town
- An email address
- A telephone number
- Geolocation data
- Internet activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement
- IP Address
Retention period
We determine the retention period according to fixed objective criteria: Contact and lead data is retained for as long as a legitimate business relationship exists or may reasonably be pursued. Data is deleted upon request or when it becomes clear no business relationship will result.
1.2 Payments
1.2 Payments
The following categories of data are collected
- A first and last name
- Account name or alias
- A home or other physical address, including street name and name of a city or town
- An email address
- A telephone number
- IP Address
- Internet activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement
- Geolocation data
Retention period
We retain this data upon termination of the service for the following number of months: 84
1.3 Newsletters
1.3 Newsletters
The following categories of data are collected
- An email address
- A first and last name
- Account name or alias
- IP Address
- Internet activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement
- Geolocation data
Retention period
We retain this data until the service is terminated.
1.4 To support services or products that a customer wants to buy or has purchased
1.4 To support services or products that a customer wants to buy or has purchased
The following categories of data are collected
- A first and last name
- Account name or alias
- A home or other physical address, including street name and name of a city or town
- An email address
- A telephone number
- IP Address
- Internet activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement
- Geolocation data
Retention period
We retain this data upon termination of the service for the following number of months: 84
1.5 Compiling and analyzing statistics for website improvement.
1.5 Compiling and analyzing statistics for website improvement.
The following categories of data are collected
- IP Address
- Internet activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement
- Geolocation data
Retention period
Upon termination of the service we retain this data for the following period: 26 Months.
1.6 To be able to offer personalized products and services
1.6 To be able to offer personalized products and services
The following categories of data are collected
- An email address
- Internet activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement
- Geolocation data
- IP Address
Retention period
We determine the retention period according to fixed objective criteria: Data used for personalization and advertising is retained for as long as an active business relationship exists or advertising campaigns are ongoing, and deleted or anonymized when no longer relevant.
1.7 To be able to comply with legal obligations
1.7 To be able to comply with legal obligations
The following categories of data are collected
- An email address
- IP Address
- Geolocation data
- Internet activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement
Retention period
We retain this data upon termination of the service for the following number of months: 84
2. Sharing with other parties
We only share or disclose this data to other recipients for the following purposes:
Purpose of the data transfer: Email marketing and CRM automation
Country or state in which this service provider is located: USA
Purpose of the data transfer: Payment processing
Country or state in which this service provider is located: USA
Purpose of the data transfer: CDN, DDoS protection, security
Country or state in which this service provider is located: USA
Purpose of the data transfer: Cloud services (Azure, Exchange, OneDrive, Business Central)
Country or state in which this service provider is located: USA
Purpose of the data transfer: E-commerce platform
Country or state in which this service provider is located: USA
Purpose of the data transfer: Sales support chat
Country or state in which this service provider is located: Poland
Purpose of the data transfer: Meeting and demo scheduling
Country or state in which this service provider is located: USA
Purpose of the data transfer: Widget hosting and display
Country or state in which this service provider is located: USA
Purpose of the data transfer: Web hosting and server infrastructure
Country or state in which this service provider is located: Malta - Toronto Server
Purpose of the data transfer: Recurring Billing Management
Country or state in which this service provider is located: Canada & USA
Purpose of the data transfer: Website analytics and visitor tracking
Country or state in which this third party is located: USA
Purpose of the data transfer: Advertising and conversion tracking
Country or state in which this third party is located: USA
Purpose of the data transfer: Social media advertising and retargeting
Country or state in which this third party is located: USA
Purpose of the data transfer: Professional advertising and analytics
Country or state in which this third party is located: USA
3. Disclosure practices
We disclose personal information if we are required by law or by a court order, in response to a law enforcement agency, to the extent permitted under other provisions of law, to provide information, or for an investigation on a matter related to public safety.
If our website or organisation is taken over, sold, or involved in a merger or acquisition, your details may be disclosed to our advisers and any prospective purchasers and will be passed on to the new owners.
4. How we respond to Do Not Track signals & Global Privacy Control
Our website responds to and supports the Do Not Track (DNT) header request field. If you turn DNT on in your browser, those preferences are communicated to us in the HTTP request header, and we will not track your browsing behavior.
5. Cookies
Our website uses cookies. For more information about cookies, please refer to our Cookie Policy on our Cookie Policy (CA) webpage.
We have concluded a data Processing Agreement with Google.
6. Security
We are committed to the security of personal data. We take appropriate security measures to limit abuse of and unauthorized access to personal data. This ensures that only the necessary persons have access to your data, that access to the data is protected, and that our security measures are regularly reviewed.
7. Third party websites
This privacy statement does not apply to third party websites connected by links on our website. We cannot guarantee that these third parties handle your personal data in a reliable or secure manner. We recommend you read the privacy statements of these websites prior to making use of these websites.
8. Amendments to this privacy statement
We reserve the right to make amendments to this privacy statement. It is recommended that you consult this privacy statement regularly in order to be aware of any changes. In addition, we will actively inform you wherever possible.
9. Accessing and modifying your data
If you have any questions or want to know which personal data we have about you, please contact us. Please make sure to always clearly state who you are, so that we can be certain that we do not modify or delete any data of the wrong person. We shall provide the requested information only upon receipt of a verifiable consumer request. You can contact us by using the information below.
9.1 You have the following rights with respect to your personal data
- You may submit a request for access to the data we process about you.
- You may request an overview, in a commonly used format, of the data we process about you.
- You may request correction or deletion of the data if it is incorrect or not or no longer relevant. Where appropriate, the amended information shall be transmitted to third parties having access to the information in question.
- You have the right to withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. You will be informed of the implications of such withdrawal.
- You have the right to address a challenge concerning non-compliance with PIPEDA to our organization and, if the issue is not resolved, to the Office of the Privacy Commissioner of Canada.
- We shall give access to personal information in an alternative format to an individual with a sensory disability who has a right of access to personal information under PIPEDA and who requests that it be transmitted in the alternative format if (a) a version of the information already exists in that format; or (b) its conversion into that format is reasonable and necessary in order for the individual to be able to exercise rights.
10. Children
Our website is not designed to attract children and it is not our intent to collect personal data from children under the age of consent in their country of residence. We therefore request that children under the age of consent do not submit any personal data to us.
11. Contact details
St. Michael Strategies Inc. dba SMS Storetraffic
86 boul. St-Luc, Suite 230, St-Jean-sur-Richelieu, QC, Canada, J3A1G1
Canada
Website: https://storetraffic.com
Email: privoff@ex.comstoretraffic.com
Toll free phone number: 1-800-658-5148
Phone number: 450-658-5148
12. Data Requests
For the most frequently submitted requests, we also offer you the possibility to use our data request form
We have appointed a contact person for the organization’s policies and practices and to whom complaints or inquiries can be forwarded:
Patrick Thuot
SMS Storetraffic
86 boul. St-Luc, Suite 230
St-Jean-sur-Richelieu, QC
J3A 1G1
Canada
Annex
SMS Storetraffic Product Specific Privacy Information & Additional Clarifications
About Our Business and the Data We Collect
SMS Storetraffic ("SMS", "we", "our") operates the storetraffic.com website, the T.M.A.S. Platform, the iOS/Android Storetraffic App, and help.storetraffic.com (collectively, the "Service").
Our hardware and software products are sold exclusively to businesses. The information we ask you to provide is professional in nature. While using our Service, users should input business information only and not personal data. To ensure we control and report correctly on who accesses information stored in our Software Platforms, we log IP addresses, time and date of login, device type, OS version and browser version.
Regardless of the above, we protect any data we collect, including professional email addresses, business phone numbers, and first and last names. We understand that some users may unintentionally input personal data even if it is not required or intended while using our Service; we therefore always protect any data we collect.
Industry Benchmarks
We may use anonymized and aggregated business data from our Customers to provide industry benchmarks, such as traffic trends and averages. We compile and deliver these benchmarks only when full anonymity can be assured. We do not use any personally identifiable data in these benchmarks.
Cross-Border Data Transfers
We use third-party cloud services and software, which means data may sometimes be stored in locations other than the Province of Quebec, Canada, where our business is headquartered. We take great care in selecting third-party cloud services and software to ensure the security and privacy of all business data collected.
Cookies and Regional Consent
Among our services, only the storetraffic.com website uses cookies that may contain personally identifiable information, and only if you allow it. Our other platforms (T.M.A.S. Platform, iOS/Android Storetraffic App, help.storetraffic.com) make minimal use of cookies and do not collect personal data through them.
For visitors from the European Union, the United Kingdom, Canada, or other jurisdictions where required by law, performance and third-party cookies will only be activated if you expressly allow them (Opt-In). In certain US states where third-party cookies are considered a "sale" of personal information, you will be presented with a means to refuse them (Opt-Out).
Payment Processing
We do not store or collect payment card details. Payment information is provided directly to our third-party payment processors, who are PCI-DSS compliant. Our payment processors are:
- Stripe — Privacy Policy: https://stripe.com/us/privacy
- Staxbill — Privacy Policy: https://staxbill.com/privacy-policy/