SMS is introducing an advanced demographic analytics solution which provides more detailed information about the people who shop at your stores. Empower your marketing to better target your key audience, measure the results and improve your product mix.
SMS Storetraffic.com, a customer analytics company which pioneered traffic counting for brick-and-mortar retailers, invites you to visit them at booth 2542 to learn about their new, advanced Demographic Analytics platform and TMAS software platform.
“We are proud to be able to help retailers with brick-and-mortar stores to gain more knowledge about who visits their stores and to really measure marketing efficiency for their targeted demographic, as well optimize service even more to create a better in-store experience and increase performance,” says Patrick Thuot, SMS Vice President and General Manager.
“In this day and age, retailers want and need more data about their customers. E-Commerce sales are constantly growing, and one of the reasons is retailers’ ability to really know more about who shops at their site. Our new solutions allow retailers to bridge a good part of that gap.”
Demographic analytics information will be available in SMS’s new TMAS software platform, which will combine SMS know-how on traffic data usage with demographic information, POS data, staff data, weather and pass-by traffic to provide customers with a one-stop software platform for customer analytics and store performance improvement.
To provide this demographic analytics feature, SMS has partnered with Eiko, a company specializing in the field, which has 1,000 installations throughout Europe and the US.