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Several specialty retailers sustained major blows these past few years. The growing presence of e-commerce has shaken up brick-and-mortar's very foundations. Indeed, business as usual just doesn't cut it anymore, and stocking a compelling selection of items isn't enough. The in-store experience is now the watchword. Adopting omnichannel practices is a must. Though e-commerce accounted for 14.1% of retail (US) in 2019, the ripple effect on retail stores—even on large retail brands—has challenged many business models. This was before the COVID-19 crisis, an unprecedented situation that has seen people turn to e-commerce in higher numbers.
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At SMS Storetraffic, we believe everyone counts. That’s why our mission is to “Bring to light the value of every individual.” Whether for our employees or your own, your customers, your patrons, or your visitors, our goal is for every individual to know and feel that they matter.
