Several specialty retailers sustained major blows these past few years. The growing presence of e-commerce has shaken up brick-and-mortar's very foundations. Indeed, business as usual just doesn't cut it anymore, and stocking a compelling selection of items isn't enough. The in-store experience is now the watchword. Adopting omnichannel practices is a must. Though e-commerce accounted for 14.1% of retail (US) in 2019, the ripple effect on retail stores—even on large retail brands—has challenged many business models. This was before the COVID-19 crisis, an unprecedented situation that has seen people turn to e-commerce in higher numbers.