Category Archives: Retail Knowledge

It’s a humbling experience, this COVID-19 crisis, isn’t it? Everyone is concerned. On the one hand, our outlook on the value of life and good health has shifted. On the other, the way we work and do business is being challenged like never before—and without a clear idea of what’s to come. Retail is at the heart of this storm. What lies ahead for the Retail Industry, exactly?

So, you’ve done your research to understand the benefits of people counting, and you’ve decided to integrate a modern foot traffic system to your establishment. Or, perhaps, you’ve leveraged people counting in the past, but your current system is now beyond its prime. In any case, there is a wide array of people counting options to choose from.

Remodeling your retail store design and layout could make all the difference in your bottom line. Whether your shop is due for a total rehaul or a small reorganization, BigRentz has created an infographic that will walk you through the hacks of visual merchandising and help you design a store layout that encourages purchases and pleases customers!

We all know the changes and challenges encountered by the retail sector in recent years. Retail is in a state of flux with the advent of online offerings which means people can order items via the Internet from anywhere in the world without having to leave their homes if they wish. In saying that though, there will likely always be a demand for brick and mortar stores so if you’re considering opening one, it’s a totally viable operation but you just need to plan and execute it exceptionally well.

With the onslaught of online retail websites and platforms, the traditional retail industry has been in battle a lot in recent years. It is important to remember however that people will always need to visit some type of physical store so the idea should be to keep them coming back again and again ie give them a reason to return.

Improving the in-store customer experience is key for retail businesses to increase foot traffic into the physical store. As technology continues to advance, the world has become increasingly digital — this impacts individuals as well as businesses of all sizes. For retail businesses, the popularity of e-commerce has had a significant effect as customers choose online shopping versus a visit to a physical store

Google’s own platform for business owners has gone through many changes in the last number of years but as it stands today known as “Google My Business” (GMB), it’s a vital cog in the engine of any physical business. This is because having a well optimised presence on the Google My Business platform means that you have more of a chance of being visible in the Google search engine results page (SERP).

The brick and mortar store is in combat mode and that is set to continue as they vie for footfall and attention from customers who are swayed by the lure of online stores. Brick and mortar retail is very much alive and kicking though and it’s ready for a fight. One major advantageous element that brick and mortar stores have over their online counterparts is the face-to-face contact they have with their customers.

With so much choice available for customers in terms of where they purchase their goods, customer service has never been so important especially for offline retailers. Delighting every single customer that comes in the door of the store will help to encourage that customer to return to the store again and again because they had such a good experience. The key issue though is achieving excellent customer service and achieving it consistently

We hear so much today about social media and the many uses it has for growing a business. Is that restricted to those businesses that operate online? The answer is a definitive no especially if your business is a brick and mortar retail outlet(s). Social media is used by the masses and it is being utilized by practically all demographics therefore it’s something that brick and mortar retailers simply cannot ignore.