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To survive in a cutthroat business environment, tracking metrics like foot traffic, conversion rates, and sales data is critical. Without this information, you’re just running your business blindly. Luckily, small business can leverage affordable software solutions that make it easy to understand and act on customer behavior. For example, connecting a simple people counter to your POS can help you correlate sales with foot traffic and optimize your operations accordingly.

With the COVID-19 pandemic, retailers worldwide have had to deal with challenges and constraints unheard of before. Indeed, as business owners, it’s hard to imagine such a thing as too many store customers.

It’s a humbling experience, this COVID-19 crisis, isn’t it? Everyone is concerned. On the one hand, our outlook on the value of life and good health has shifted. On the other, the way we work and do business is being challenged like never before—and without a clear idea of what’s to come. Retail is at the heart of this storm. What lies ahead for the Retail Industry, exactly?

So, you’ve done your research to understand the benefits of people counting, and you’ve decided to integrate a modern foot traffic system to your establishment. Or, perhaps, you’ve leveraged people counting in the past, but your current system is now beyond its prime. In any case, there is a wide array of people counting options to choose from.

Remodeling your retail store design and layout could make all the difference in your bottom line. Whether your shop is due for a total rehaul or a small reorganization, BigRentz has created an infographic that will walk you through the hacks of visual merchandising and help you design a store layout that encourages purchases and pleases customers!

We all know the changes and challenges encountered by the retail sector in recent years. Retail is in a state of flux with the advent of online offerings which means people can order items via the Internet from anywhere in the world without having to leave their homes if they wish. In saying that though, there will likely always be a demand for brick and mortar stores so if you’re considering opening one, it’s a totally viable operation but you just need to plan and execute it exceptionally well.

With the onslaught of online retail websites and platforms, the traditional retail industry has been in battle a lot in recent years. It is important to remember however that people will always need to visit some type of physical store so the idea should be to keep them coming back again and again ie give them a reason to return.

Improving the in-store customer experience is key for retail businesses to increase foot traffic into the physical store. As technology continues to advance, the world has become increasingly digital — this impacts individuals as well as businesses of all sizes. For retail businesses, the popularity of e-commerce has had a significant effect as customers choose online shopping versus a visit to a physical store

Google's own platform for business owners has gone through many changes in the last number of years but as it stands today known as "Google My Business" (GMB), it's a vital cog in the engine of any physical business. This is because having a well optimised presence on the Google My Business platform means that you have more of a chance of being visible in the Google search engine results page (SERP).