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Retailers are forever searching for new ways to improve the customer experience and boost sales. We explore advancements in retail technology, and examine how they’ve shaped the retail industry over the years. The modern retail industry emerged in the late 1800s with the introduction of department stores.

Why is CUSTOMER SERVICE important? • It Keeps The Customers Happy • It Determines How You Do Against The Competition • It Says A Lot About How Long Your Business Will Survive • Helps Public Image Most businesses aim to give their customers good customer service but focussing on increasing those efforts can result in even better results such as ongoing client and customer retention. So how do you go from good customer service to delivering EXCELLENT customer service?

It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” - Henry Ford Customer service isn’t just about delivering a good experience for customers, it should be an all encompassing attitude by you as a service and product provider.