At the US-dollar list prices vendors showed on their own sites in October 2026, people counting for one single-entrance store costs about $400 in its first year at the low end of V-Count’s indicative range and $2,100 with Dor billed monthly, before installation; for 25 stores that is roughly $10,200 to $52,500. Those prices don’t buy the same thing: vendors charge per sensor, per location or per complete system, and include different features at each price, so any side-by-side is approximate. By situation: stores with no one to change batteries suit a wired overhead counter installed by the vendor or a contractor, stores without a usable network suit a battery sensor on a cellular base station, and a chain that ranks stores against each other should shortlist vendors that put an accuracy minimum in writing.
What should a 20- to 50-store chain compare when choosing a people counter?
We compared eight vendors of our choosing: Dor, FootfallCam, RetailNext, SenSource, Sensormatic (ShopperTrak), SMS StoreTraffic, Traf-Sys and V-Count. For a single store, see our comparison of people counters for retail. Each criterion below is one section:
- Cost per store and over five years, because a chain multiplies every price by its store and entrance count, and hardware bought once changes the later years.
- Who installs, because every store has to be installed and connected, by the vendor, your own team or a technician your stores already use.
- Multi-store software and AI access, because head office needs to group, compare and restrict access to stores, and some want to ask an AI assistant about store data.
- POS integration, because conversion rate (transactions ÷ visitors) needs the door count joined to sales.
- Accuracy, claimed and guaranteed, because stores are ranked against each other and an undercounting store looks as if it converts better than it does.
- Data privacy, because counters sit at every entrance and the vendor’s terms decide what happens to the data.
| Vendor (main counter) | Price shown on its site | Power and network | Claimed accuracy | Written accuracy minimum | Named integrations | AI assistant or connector | Renewal and cancellation |
|---|---|---|---|---|---|---|---|
| Dor | Yes | Battery; cellular base station | 85 to 95% on most doorways (help centre, 2020); “typically on par with camera-based solutions” (pricing page) | None | 6 POS systems | AI insight summaries in the product | Month-to-month or annual billing; renews automatically; price can change on 60 days’ notice; 30-day money-back guarantee |
| FootfallCam (3D Pro2) | Yes, complete system, in local currency | PoE | Up to 99.9% | 90% with video proof if you apply for its verification service; its specialists’ accuracy report is guaranteed at least 95% per counter | Shopify import | AI action plans in the product | Basic support contract required for support (price not published) |
| RetailNext (Aurora) | No price list; online estimate after you submit your details | PoE | 95 to 99% | None | None named (APIs) | Pulse AI assistant in the product; also an MCP connector for your own AI tool | Not published |
| SenSource | No | PoE | 98% or greater | 98% | None named | Not documented | Annual software subscription |
| Sensormatic (ShopperTrak) | No | Not published | Up to 98% | None | None named | Not documented for ShopperTrak | Not published |
| SMS StoreTraffic 3D SCOPE II LC | Yes | PoE | Up to 99% (product page); 98% typical | 95% for two years, with conditions | 9 POS systems, plus a staffing tool | Custom MCP connector for Claude and ChatGPT (beta) | Monthly plans are a one-month commitment, pausable up to 6 months a year; renews at the then-current price |
| Traf-Sys | No | Overhead: wired network. Z-WiFi beam: battery | Up to 99% | None | None named | Not documented | Not published |
| V-Count (Nano AI) | Yes (indicative range) | 5 V USB-C; Wi-Fi | Up to 99% | None | 6 integrations | AI Sales Coach in the product | Renewal price and cancellation set in the written quote |
How much does it cost to put people counters in 25 stores?
At the US-dollar list prices on vendors’ own sites, equipping 25 single-entrance stores costs from about $10,200 to $52,500 in the first year, and one store costs from about $840 to $9,300 over five years, before installation. Hardware bought once is why the later years diverge: Dor’s sensors cost $300 but its subscription is $135 to $150 a month, while SMS StoreTraffic’s overhead counter costs $1,149.95 with software from $27.95 a month.
| Vendor | What the low and high ends include | Hardware | Software per month | Per store, year 1 | Per store, 5 years | 25 stores, year 1 | 25 stores, 5 years |
|---|---|---|---|---|---|---|---|
| Dor | Low: annual billing; high: monthly billing. Subscription per location (per Dor’s comparison page; its pricing page doesn’t state the unit); unlimited users, POS integration and API in one plan | $300 | $135 to $150 | $1,920 to $2,100 | $8,400 to $9,300 | $48,000 to $52,500 | $210,000 to $232,500 |
| FootfallCam (3D Pro2) | Complete system price shown in the visitor’s local currency (CAD 880 when viewed from Canada), including hardware, software hosting, shipping, accuracy tuning, installation support and training; a basic support contract is required, price not published | ||||||
| RetailNext | No price list; its pricing page offers an online estimate after you submit your details | ||||||
| SenSource | Prices by quote; hardware is a one-time purchase plus an annual software subscription | ||||||
| Sensormatic (ShopperTrak) | No price published | ||||||
| SMS StoreTraffic 3D SCOPE II LC | Low: Standard plan, 1-year prepaid with $150 off the counter (full history, API, 18 reports); high: Retail plan, monthly (adds store ranking and comparison reports and POS integration) | $999.95 to $1,149.95 | $27.95 to $40.95 | $1,335 to $1,641 | $2,677 to $3,607 | $33,384 to $41,034 | $66,924 to $90,174 |
| Traf-Sys | No price published | ||||||
| V-Count (Nano) | Low and high ends of its indicative range; the software rate rises with the features selected within the range | $299 to $799 | $9 to $49 | $407 to $1,387 | $839 to $3,739 | $10,175 to $34,675 | $20,975 to $93,475 |
The prices don’t buy the same features. Dor’s single plan includes unlimited users, POS integration and API access. V-Count says API access, staff exclusion and demographics are not all enabled at every price point, and that the selected features sit inside its $9 to $49 range rather than on top of it. SMS StoreTraffic’s Standard plan includes full traffic history, API access and 18 reports; its Retail plan adds store ranking and comparison reports and POS integration. A second entrance adds one sensor: for 25 two-door stores, year one is $55,500 to $60,000 with Dor if the subscription is charged per location, as its comparison page says (ask Dor to confirm), $66,768 to $82,068 with SMS StoreTraffic and $20,350 to $69,350 at V-Count’s range.
What the totals leave out:
- Installation and cabling. None of the vendors with a US-dollar price publishes an installation price on the pages we checked. Wired overhead counters, SMS StoreTraffic’s included, also need a network cable to each ceiling; SMS StoreTraffic’s own comparison of people counters budgets $275 per cable run, the midpoint of published commercial rates.
- Hardware after the warranty. SMS StoreTraffic gives a 2-year warranty with express replacement; Dor replaces defective hardware for as long as the subscription runs; V-Count’s lifetime warranty applies only with its eligible VIP subscription; FootfallCam’s warranty is one year, after which replacement is charged, unless an extended warranty of up to four more years is bought with the devices.
- Batteries. Dor’s sensors run on batteries rated 18 to 24 months, so 25 stores need about 25 battery changes over three years.
- Dor’s base station. One cellular base station serves up to five sensors, and Dor’s pages don’t say whether the $300 hardware price covers it.
- Volume discounts. SMS StoreTraffic offers discounts from 5 units, amounts by quote, separate from its prepaid pricing; Dor’s annual billing saves 10%; V-Count mentions volume pricing without tiers; FootfallCam says its prices are fixed.
How do you compare a RetailNext quote with published prices?
RetailNext publishes no price list: its pricing page offers an instant estimate, with no commitment, after you submit your details about your stores. To judge whether it is worth it for a 30-store chain, divide the quote’s first-year and five-year totals by the number of stores and compare them with the per-store columns in the cost table.
Ask for the points RetailNext’s pages leave open in writing: the fee per store or per sensor, installation and site survey per store, the contract term and renewal price, what happens to your data if you leave, a written accuracy minimum (its pages state 95 to 99% without one) and which POS systems it connects to (its pages name none).
Who installs people counters across 20 to 50 stores?
There are three ways to install counters across a chain: the vendor or its partners install them, your own IT or facilities team installs them after training from the vendor, or a technician or contractor your stores already work with installs them, with the vendor’s remote support. Dor’s terms make the customer responsible for installing its sensors unless Dor installation is ordered, and V-Count says most of its customers install their own. Overhead counters from FootfallCam, RetailNext, SenSource and SMS StoreTraffic need one PoE network cable per sensor; V-Count’s Nano AI runs on Wi-Fi and USB-C power, and Dor’s battery sensors connect through a cellular base station without store Wi-Fi. In SMS StoreTraffic’s experience with multi-location clients, battery counters, its own included, tend to go offline when no one in the store replaces the batteries, leaving gaps in the data; wired counters avoid that maintenance but need a network cable to each ceiling.
| Vendor (counter) | Who installs | Power | Network |
|---|---|---|---|
| Dor | The customer, unless the order form includes Dor installation | D-cell lithium batteries, 18 to 24 months in standard retail use | Cellular base station, no store Wi-Fi needed; up to five sensors per base station |
| FootfallCam (3D Pro2) | Anyone, including the customer’s own contractors, with FootfallCam doing the verification; certified local partners or the customer’s facilities team for large rollouts | PoE (802.3af) | Ethernet |
| RetailNext (Aurora) | Installation typically two to four hours per location, off-hours (in a 2026 post on switching vendors); calibration and a manual audit at go-live | PoE | Ethernet; one outbound port, no inbound ports, no VPN, no on-site server |
| SenSource | SenSource after a site survey, or the customer with guides and remote support | PoE | Ethernet (one cable for power and network) |
| Sensormatic (ShopperTrak) | Not published | ||
| SMS StoreTraffic 3D SCOPE II LC | A local installer, then remote calibration by SMS StoreTraffic; partner turnkey installation or free training for the customer’s installers on large deployments | PoE (injector included) | One Ethernet cable |
| Traf-Sys | Traf-Sys’s own team and a nationwide network of trained technicians | Overhead: wired. Z-WiFi beam: battery, 1.5 to 2 years | Overhead: wired network. Z-WiFi: Wi-Fi |
| V-Count (Nano AI) | Most customers self-install; installation services offered; calibration can be done remotely | 5 V USB-C (optional PoE splitter) | Wi-Fi |
Which counting technology suits which entrance (wide doors, groups walking in together) is covered in our comparison of people counting technologies.
What should people counting software let you do across 25 stores?
All eight vendors describe some way to compare stores; Sensormatic says ShopperTrak Analytics benchmarks traffic by retail category, market and store. The differences are in how stores are grouped, whether a user can be limited to some stores (which lets each franchisee see only their own locations), whether API access costs extra, and whether an AI assistant can work with the data. Four vendors build AI features into their own product, from summaries and coaching to RetailNext’s Pulse AI assistant, powered by Anthropic. Two offer an MCP connector that adds their data to an AI assistant you already use: RetailNext, and SMS StoreTraffic, whose beta connector works with Claude or ChatGPT (see the table).
| Vendor (software) | Group and compare stores | Limit a user to some stores | API and data export | AI assistant or connector |
|---|---|---|---|---|
| Dor | Tags group locations for combined views and comparison | Manager users can be limited to a subset of locations | Included in the one plan | AI insight summaries in the product |
| FootfallCam | Reports per store, across stores, by region and for the whole chain; sites can be tagged into store groups | Per-user access restrictions | API | AI-generated action plans in its Sales Tracker app |
| RetailNext (Traffic Analytics) | Benchmarks conversion across the store portfolio | Not documented | Included at no extra cost | Pulse AI conversational assistant inside the product, powered by Anthropic; also an MCP connector for your own AI tool, scoped to each user’s existing permissions |
| SenSource (Vea) | Regional comparison of stores against goals | Not documented | REST API covering all application features | Not documented |
| Sensormatic (ShopperTrak) | Benchmarks traffic by retail category, market and store | Not documented | Not documented | Not documented for ShopperTrak (its parent’s generative-AI chat bot is for a loss-prevention product) |
| SMS StoreTraffic (T.M.A.S.) | Locations organized into chains, districts and regions; Ranking of Locations and Store Comparison reports on the Retail plan | A user sees a chosen location and everything under it, such as one region and its stores | Export and API from the Standard plan up; scheduled flat-file exports to FTP | Custom MCP connector (beta) for Claude or ChatGPT, acting within the user’s own T.M.A.S. permissions |
| Traf-Sys (VisiCount) | Segments and compares stores by type, region and district | Not documented | Not documented | Not documented |
| V-Count (BoostBI) | Store against store and region against region | Dashboards by role, from executive to store level | API access is a selectable sublicence included within its quoted price range | AI Sales Coach: weekly suggestions for store managers |
Once the data is in, our people counting guide explains how to compare stores of different sizes fairly.
Which POS systems can people counter data be joined to?
Four of the eight vendors name integrations: Dor names six POS systems, FootfallCam a Shopify sales-data import, SMS StoreTraffic nine POS systems plus a staffing tool, and V-Count six integrations. RetailNext describes POS integration through standard APIs, SenSource through an SFTP feed or its API, and Sensormatic and Traf-Sys without naming systems.
| Vendor | Named integrations | Count |
|---|---|---|
| Dor | POS: Shopify, Square, Lightspeed R-Series, Lightspeed X-Series (formerly Vend), Heartland, RICS; Toast listed as coming soon; custom CSV for others | 6 |
| FootfallCam | Shopify sales-data import; other sales data by file upload, SFTP or API | 1 |
| RetailNext | POS, workforce and BI tools through standard APIs; no named list | 0 |
| SenSource | POS data pulled into Vea over SFTP, or through its API; no named list | 0 |
| Sensormatic (ShopperTrak) | Combines traffic, sales and labour data; no named list | 0 |
| SMS StoreTraffic | POS: Lightspeed R-Series, Lightspeed X-Series (formerly Vend), Shopify, Square, Heartland Retail, Erply, Furniture Wizard, KWI, Retail Pro (beta). Staffing: StoreForce receives traffic data. Needs the Retail or Real-Time plan | 9 POS + 1 staffing |
| Traf-Sys | Interfaces to link sales and staffing data; no named list | 0 |
| V-Count | Native connectors: Shopify, Nebim. Working integrations: VendPOS, Nayax, ImagineX, QuickBooks | 6 |
Which vendors guarantee people counter accuracy in writing?
Of the eight vendors we checked, three put an accuracy minimum in writing, each on different terms: SenSource guarantees 98%, with no conditions stated on the pages we checked; SMS StoreTraffic guarantees 95% for two years on its overhead 3D counter, unless the device has been moved, is not placed correctly or the entrance is renovated; and FootfallCam guarantees at least 90% with video proof if the customer applies for its verification service, and says its specialists’ accuracy report is guaranteed at least 95% for each counter. The other five publish a claimed figure without a guarantee, from Dor’s “85-95% accurate on a majority of doorways” (a 2020 help article; its pricing page now says accuracy is “typically on par with camera-based solutions”) to “up to 99%”. A written minimum matters for a chain because stores are compared with each other, and a store that undercounts looks as if it converts better than it does.
| Vendor (counter) | Claimed accuracy | Written minimum | How it is checked | Staff exclusion |
|---|---|---|---|---|
| Dor (F21) | 85 to 95% on a majority of doorways (help centre, 2020); typically on par with camera-based solutions (pricing page) | None | In-store accuracy audit on request | The sensors cannot tell employees from customers |
| FootfallCam (3D Pro2) | Up to 99.9%; above 99.5% in a “normal” environment in its 2021 statement | 90% with video proof, if you apply for its verification service; the specialists’ accuracy report is guaranteed at least 95% per counter | Accuracy audit report for each counter at installation, against a manual count | Several options (tags, dwell time, wall button, zones); no accuracy figure |
| RetailNext (Aurora) | 95 to 99% | None | Manual audit of every installation at go-live; HD video kept up to 30 days for independent checks | AI-based, with customer-only metrics; no accuracy figure |
| SenSource | 98% or greater | 98% | Proactive monitoring of the whole fleet; SenSource works with the customer until accuracy is restored to 98% or better | Not documented |
| Sensormatic (ShopperTrak) | Up to 98% | None | Not published | Employee Exclusion option; no accuracy figure |
| SMS StoreTraffic 3D SCOPE II LC | Up to 99% (product page); 98% typical | 95% for two years | Recorded audit with video sent to the customer, or remote recalibration; the guarantee does not apply if the device has been moved, is not placed correctly or the entrance is renovated | UWB staff tags; no accuracy figure |
| Traf-Sys (thermal overhead) | Up to 99% | None | Not published | Not documented |
| V-Count (Nano AI) | Up to 99% at defined indoor entrance lines; V-Count tells buyers to validate it at their own entrance | None | Customer validation against a reference count; V-Count publishes the method | 90% accuracy stated for staff exclusion |
How often to re-check: validate each counter against a manual count, ideally counted from video, once right after installation and again a few days later, then at least once a year and whenever the equipment changes. That is the schedule FHWA sets out in its 2016 review of pedestrian counting procedures (FHWA-HPL-16-026), drawing on NCHRP Report 797; it was written for pedestrian counting programs, not stores. For the store-by-store steps, see how to check counter accuracy across 30 stores.
Where is people counter data processed and stored?
Seven of the eight vendors say their counters work out the count on the device; RetailNext’s sensor also captures high-resolution video, and FootfallCam and SMS StoreTraffic can record video for accuracy checks. Sensormatic describes Re-ID counters that tell visitors apart without personally identifiable information. The published terms differ most on what the vendor may do with customer data. Dor’s terms let it license customer data to third parties for commercial purposes; Johnson Controls (Sensormatic) may use or disclose de-identified data for any purpose; on the pages we checked, SenSource publishes no customer data terms, and its privacy policy applies only to its website; FootfallCam gives third parties aggregated trend analyses without device data or store names; RetailNext lets customers opt in to share data for aggregate trend analysis; SMS StoreTraffic uses de-identified data for industry benchmarks, only when no customer’s store performance can be deduced; and Traf-Sys says counting data is never shared.
| Vendor (counter) | Where counting happens, and what leaves the device | Hosting and security | What the vendor may do with the data |
|---|---|---|---|
| Dor | On the sensor, by thermal sensing; no images or facial data | Transfers personal information to the United States and processes it there; no certification named | Terms let Dor license customer data to other third parties for commercial purposes, provided the third party keeps it confidential and does not publicly disclose the customer’s name without consent, and use anonymized aggregate data for any purpose; account and service data may be kept indefinitely |
| FootfallCam (3D Pro2) | Inside the device; counts sent as text; low-resolution verification video, deleted after verification | FootfallCam cloud server by default, or the customer’s own server | Gives third parties aggregated foot-traffic trend analyses without device data or store names; does not use aggregated data to train its AI models; keeps minute counts 90 days and hourly and daily counts indefinitely |
| RetailNext (Aurora) | Onboard the sensor, which also captures high-resolution video; no personally identifiable data stored | SOC 2 Type II; data stored in the United States in addition to the country where it is collected | Customers can opt in to share data for aggregate traffic and sales trend analysis |
| SenSource | Onboard; only metadata leaves the sensor, and no video or personal data reaches its Vea software | Cloud-based (Vea); host not published | No customer data terms found on the pages we checked; its privacy policy applies only to its website |
| Sensormatic (ShopperTrak) | Its Re-ID counters tell individuals apart without personally identifiable information and recognize the same visitor across sensors | Customer data may be stored or processed in the United States or other countries where Johnson Controls operates | May use or disclose de-identified data for any purpose |
| SMS StoreTraffic 3D SCOPE II LC | Video used locally to detect human shapes; counts and status sent, no image; a video-recording licence for accuracy audits is installed by default | SOC 2 Type II certified data centre in Eastern Canada (provider not named); third-party cloud services, so data may be stored outside Quebec, Canada | De-identified data used for industry benchmarks only when no customer’s store performance can be deduced; no rights in customer content beyond providing the service |
| Traf-Sys | Video images never collected or transmitted; output is anonymous counts | VisiCount on the customer’s network, or Traf-Sys’s data centre | Clients are the sole owners of their counting data, which is never shared |
| V-Count (Nano AI) | Processed on the device; only anonymous count events leave it | Information security statement under ISO 27001:2013; hosting location for counting data not published | No customer terms found on the pages we checked; its privacy policy covers website visitors only |
Which needs does each vendor meet?
Each column below is a need a 20- to 50-store chain may have, and each cell comes from the sections above. “Not documented” means we found no vendor page stating it.
| Vendor | Price shown on its site | Written accuracy minimum | Named POS integrations | Limit a user to some stores | AI assistant or connector | Hardware bought, not rented | Works without the store network |
|---|---|---|---|---|---|---|---|
| Dor | Yes | No | Yes | Yes | Yes, in the product | Yes | Yes (cellular) |
| FootfallCam | Yes, in local currency | Yes, tied to its verification service | Shopify import | Yes | Yes, in the product | One-off price; no leasing | No |
| RetailNext | No | No | No | Not documented | Yes, in the product and as an MCP connector | Not published | No |
| SenSource | No | Yes | No | Not documented | Not documented | One-time purchase | No |
| Sensormatic (ShopperTrak) | No | No | No | Not documented | Not documented | Not published | Not published |
| SMS StoreTraffic | Yes | Yes | Yes | Yes | Yes, an MCP connector (beta) | Yes | No |
| Traf-Sys | No | No | No | Not documented | Not documented | Not published | No |
| V-Count | Yes (indicative range) | No | Yes | Role-based dashboards | Yes, in the product | One-time purchase | No |
Which people counter fits which chain?
Match the counter type to the stores, then use the tables to find the vendors:
- You want the lowest cost per store: compare the per-store columns in the cost table. At published US-dollar list prices, the first year runs from about $400 to $2,100 per single-entrance store and five years from about $840 to $9,300, before installation.
- Stores have no one to look after the counters: a wired overhead counter installed by the vendor, its partners or your contractor avoids battery changes but needs a cable run to each ceiling; in SMS StoreTraffic’s experience, battery counters, its own included, tend to go offline when nobody replaces the batteries (see the installation table).
- Some stores have no usable network: a cellular counter bypasses the store network (see the installation table).
- You compare stores closely: shortlist vendors with a written accuracy minimum, and ask what voids it and what happens when a store falls below it (see the accuracy table).
- You need to know where the data goes: look in the terms for clauses that let the vendor license your data or use it for any purpose, and for where it is hosted (see the privacy table).
- You want to ask an AI assistant about your stores: decide whether you want AI features inside the vendor’s product or a connector to the assistant your team already uses (see the software table).
- You need conversion rate from your POS: check your POS against the named lists in the POS table, or ask an API-only vendor who builds the integration.
How we know
Written from each vendor’s own website, help centre, terms and privacy policy, and official marketplace listings, fetched October 21 and 22, 2026, by SMS StoreTraffic, which makes one of the counters in these tables. Totals are our arithmetic from list prices shown as visible text, held flat and excluding installation; V-Count’s range is its own indicative figure checked September 19, 2026, and FootfallCam’s price is shown in local currency, so a quote for your chain will differ. Accuracy figures are the vendors’ own statements, none tested independently; the re-check schedule comes from a 2016 review of pedestrian counting, and the battery observation is SMS StoreTraffic’s own experience. Some terms and policies are older: Dor’s from 2017 to 2022, Johnson Controls’ from 2021 and SenSource’s website privacy policy from 2018. The choice of vendors and the decision rules are our judgment.
Where we’d start
- Survey every entrance before asking for quotes: the number of doors per store, their width, the ceiling height and whether power and a network cable can reach the ceiling. Where hardware is priced per sensor, 25 stores where ten have a second door need 35 sensors, and every quote depends on this survey; SenSource says its projects usually start with a site survey.
- Get the accuracy minimum, what voids it and the remedy in writing before signing, while you still have leverage.
- Leave POS and AI connections until the counts are trusted, because a conversion rate is only as good as the door count behind it.
Sources
Vendor facts come from each vendor’s own pages, terms and official marketplace listings, checked on the dates in the text. Dates are publication dates where the source gives one. Archived copies are Wayback Machine snapshots; pages that block archiving have none.
- People counter pricing. V-Count, undated. v-count.com/pricing/. Archived copy.
- Dor Pricing. Dor Technologies, undated. www.getdor.com/pricing. Archived copy.
- V-Count vs RetailNext: Choose the Right Fit for Your Stores. V-Count, 2026-09-19. v-count.com/vs-retailnext/. Archived copy.
- Best People Counters (Dor comparison page). Dor Technologies, 2026-07-01. www.getdor.com/compare/best-people-counters. Archived copy.
- FootfallCam Pro2 (product page). FootfallCam, undated. www.footfallcam.com/Product/FootfallCam-3D-Pro2. Archived copy.
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- Does Dor connect over Wi-Fi?. Dor Help Center, 2020-09-24. help.getdor.com/en/articles/4449639-does-dor-connect-over-wi-fi. Archived copy.
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- People Counter Pricing. SMS Storetraffic, undated. storetraffic.com/people-counter-pricing/.
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- How accurate is the sensor?. Dor Help Center, 2020-09-24. help.getdor.com/en/articles/4449602-how-accurate-is-the-sensor. Archived copy.
- Dor | People Counting | Partners. Dor Technologies, undated. www.getdor.com/partners. Archived copy.
- Dor homepage. Dor Technologies, undated. www.getdor.com/. Archived copy.
- Dor Technologies Standard Terms & Conditions (last modified Mar 23, 2022). Dor Technologies, 2022-03-23. www.getdor.com/terms. Archived copy.
- FAQs. FootfallCam, undated. www.footfallcam.com/Home/Faq. Archived copy.
- Chapter 3: Data Import. FootfallCam, 2026-09-28. www.footfallcam.com/en/people-counting/knowledge-base/chapter…. Archived copy.
- FootfallCam Sales Tracker App. FootfallCam, undated. www.footfallcam.com/en/Product/FootfallCam-Software-Suites-Sa…. Archived copy.
- FootfallCam Pro2 (where to buy page). FootfallCam, undated. www.footfallcam.com/buy/footfallcam3dpro2. Archived copy.
- Retail Analytics Pricing. RetailNext, undated. retailnext.net/pricing. Archived copy.
- Aurora Sensor. RetailNext, undated. retailnext.net/platform/aurora-sensor. Archived copy.
- Traffic Analytics. RetailNext, undated. retailnext.net/platform/traffic-analytics. Archived copy.
- Our AI Advantage: Retail AI & Pulse AI. RetailNext, undated. retailnext.net/platform/our-ai-advantage. Archived copy.
- Automatic people counters. SenSource, undated. sensourceinc.com/sensors/automatic-people-counters/. Archived copy.
- Combining Data: Foot Traffic & POS. SenSource, 2023-06-15. sensourceinc.com/blog/combining-data-foot-traffic-pos/. Archived copy.
- Vea people counting software. SenSource, undated. sensourceinc.com/vea-software/. Archived copy.
- People Counting: Know Your Store Traffic. Sensormatic Solutions (Johnson Controls), undated. www.sensormatic.com/shopper-insights/people-counting. Archived copy.
- EuroShop 2026 innovations press release. Sensormatic Solutions (Johnson Controls), 2026-02-17. www.sensormatic.com/en_in/resources/pr/2026/euroshop-2026-inn…. Archived copy.
- 3D SCOPE II LC people counter (product page). SMS Storetraffic, undated. storetraffic.com/product/people-counting-camera-3d-scope-ii/.
- People Counter Accuracy (2026): What ‘98% Accurate’ Actually Means. SMS Storetraffic, undated. storetraffic.com/people-counter-accuracy/.
- T.M.A.S. – POS Integrations. SMS Storetraffic, undated. help.storetraffic.com/en_US/pos-integration/pos-integrations. Archived copy.
- Connecting Claude or ChatGPT to T.M.A.S. (MCP BETA Connector). SMS Storetraffic, undated. help.storetraffic.com/en_US/connecting-claude-or-chatgpt-to-t…. Archived copy.
- Terms and conditions. SMS Storetraffic, undated. storetraffic.com/terms-and-conditions/.
- People counting solutions. Traf-Sys, undated. www.trafsys.com/solutions/people-counting/. Archived copy.
- FAQ. Traf-Sys, undated. www.trafsys.com/faq/. Archived copy.
- VisiCount People Counting Software. Traf-Sys, undated. www.trafsys.com/technology/software/. Archived copy.
- Nano AI people counting sensor. V-Count, undated. v-count.com/nano-ai-people-counting-sensor/. Archived copy.
- BoostBI Retail Visitor Analytics. V-Count, 2026-10-13. v-count.com/boostbi-retail-visitor-analytics-footfall-analyti…. Archived copy.
- T.M.A.S. reports included by plan. SMS Storetraffic Help Center, undated. help.storetraffic.com/tmas/tmas-reports-included. Archived copy.
- How to choose the right people counting system provider. V-Count, undated. v-count.com/how-to-choose-the-right-people-counting-system-pr…. Archived copy.
- The best people counters for retail (2026). SMS Storetraffic, 2026-10-21. storetraffic.com/best-people-counters/.
- How many base stations do I need?. Dor Help Center, 2020-10-21. help.getdor.com/en/articles/4557396-how-many-base-stations-do…. Archived copy.
- Solution Comparison. RetailNext, undated. retailnext.net/platform/solution-comparison. Archived copy.
- People counter support. Traf-Sys, undated. www.trafsys.com/support/. Archived copy.
- Deploying FootfallCam across 500 stores in 30 days: a mass rollout blueprint. FootfallCam, 2025-06. www.footfallcam.com/blog/2025/06/deploying-footfallcam-across…. Archived copy.
- Switching Retail Analytics Providers Without Disruption. RetailNext, 2026-04-29. retailnext.net/resources/blog/switching-retail-analytics-prov…. Archived copy.
- ShopperTrak Analytics. Sensormatic Solutions (Johnson Controls), undated. www.sensormatic.com/shopper-insights/retail-analytics. Archived copy.
- Pulse AI: Stop Looking For The Report. Just Ask.. RetailNext, 2026-08-20. retailnext.net/resources/blog/pulse-ai-stop-looking-for-the-r…. Archived copy.
- What is a Tag?. Dor Help Center, 2020-09-21. help.getdor.com/en/articles/4450014-what-is-a-tag. Archived copy.
- What types of user roles are available in the dashboard?. Dor Help Center, 2020-09-21. help.getdor.com/en/articles/4450066-what-types-of-user-roles-…. Archived copy.
- Chapter 1: Sales Info Pack. FootfallCam, undated. www.footfallcam.com/people-counting/knowledge-base/chapter-1-…. Archived copy.
- Retail. SenSource, undated. sensourceinc.com/industries/retail/. Archived copy.
- How do I add and manage users in T.M.A.S.?. SMS Storetraffic Help Center, undated. help.storetraffic.com/configure/tmas-manage-user-accounts. Archived copy.
- Exporting a traffic file from T.M.A.S.. SMS Storetraffic Help Center, undated. help.storetraffic.com/en_US/manage-locations/exporting-traffi…. Archived copy.
- Dor – Make better business decisions by counting foot traffic | Shopify App Store. Shopify App Store, 2020-03-03. apps.shopify.com/dor. Archived copy.
- Dor | Square App Marketplace. Square, 2024-02-07. squareup.com/us/en/app-marketplace/app/dor. Archived copy.
- Dor – Lightspeed. Lightspeed, undated. www.lightspeedhq.com/integrations/dor/. Archived copy.
- How do I set up a custom POS integration?. Dor Help Center, 2020-11-06. help.getdor.com/en/articles/4534540-how-do-i-set-up-a-custom-…. Archived copy.
- How does Dor measure accuracy?. Dor Help Center, 2020-09-24. help.getdor.com/en/articles/4449604-how-does-dor-measure-accu…. Archived copy.
- Can you exclude store employees from counts?. Dor Help Center, 2020-09-24. help.getdor.com/en/articles/4449638-can-you-exclude-store-emp…. Archived copy.
- FootfallCam 3D Stereovision People Counter Accuracy Statement. FootfallCam, undated. www.footfallcam.com/people-counting/knowledge-base/footfallca…. Archived copy.
- Accurate visitor counting system. SenSource, 2026-07-06. sensourceinc.com/people-counting/accurate-visitor-counting-sy…. Archived copy.
- Employee Exclusion. Sensormatic Solutions (Johnson Controls), undated. www.sensormatic.com/shopper-insights/retail-analytics/employe…. Archived copy.
- Staff Filtering. SMS Storetraffic, undated. storetraffic.com/staff-filtering/.
- Exploring Pedestrian Counting Procedures (FHWA-HPL-16-026). U.S. Federal Highway Administration, Office of Highway Policy Information, 2016-05. www.fhwa.dot.gov/policyinformation/travel_monitoring/pubs/hpl…. Archived copy.
- How does Dor’s sensor work?. Dor Technologies, 2020-09-21. help.getdor.com/en/articles/4446654-how-does-dor-s-sensor-work. Archived copy.
- Privacy Settings for People Counting Cameras. SenSource, 2022-09-26. sensourceinc.com/blog/people-counting-sensor-privacy-settings/. Archived copy.
- Privacy Policy. Traf-Sys Inc., 2024-02-21. www.trafsys.com/privacy-policy/. Archived copy.
- Data Privacy Recommendations for 3D Scope II. SMS Storetraffic Help Center, undated. help.storetraffic.com/en_US/3D2LC/data-privacy-recommendation…. Archived copy.
- Sensormatic Solutions enables enhanced retail traffic analytics with Re-ID technology and advanced deep learning AI capabilities. Sensormatic Solutions (Johnson Controls), 2025-07-08. www.sensormatic.com/resources/pr/2025/orbitai-re-id-press-rel…. Archived copy.
- Johnson Controls Terms of Service. Johnson Controls, 2021-03-17. www.johnsoncontrols.com/legal/digital/general-tos. Archived copy.
- Privacy Policy. SenSource, 2018-12-01. sensourceinc.com/privacy-policy/. Archived copy.
- Chapter 2: Privacy Statements. FootfallCam, undated. www.footfallcam.com/people-counting/knowledge-base/chapter-2-…. Archived copy.
- Privacy Policy. RetailNext, 2026-02-10. retailnext.net/legal/privacy-policy. Archived copy.
- Terms and Conditions & Privacy Policy (T.M.A.S. Terms of Service, s. 15.2). SMS Storetraffic Help Center, undated. help.storetraffic.com/en_US/terms-and-conditions-privacy-policy. Archived copy.
- Privacy Policy. Dor Technologies, 2017-10-17. www.getdor.com/privacy-policy. Archived copy.
- FootfallCam Privacy-First AI. FootfallCam, undated. www.footfallcam.com/Home/PrivacyFirstAI. Archived copy.
- Metrics and Data Retention Policy. FootfallCam, undated. www.footfallcam.com/doc/docs/User-Guides/data-retention-policy/. Archived copy.
- Re-ID customer service blog. Sensormatic Solutions (Johnson Controls), undated. www.sensormatic.com/resources/ar/2026/re-id-customer-service-…. Archived copy.
- Technical Terms. Sensormatic Solutions (Johnson Controls), undated. www.sensormatic.com/techterms. Archived copy.
- FAQ. SMS Storetraffic, undated. storetraffic.com/faq/.
- Wireless Thermal Sensor with Transmitter. Traf-Sys Inc., undated. www.trafsys.com/technology/wireless-thermal-sensor-with-trans…. Archived copy.
- ISMS Policy (ISO 27001). V-Count, 2026-06-01. v-count.com/bgsy-politikasi/. Archived copy.
- V-Count Privacy and Cookie Consent Policy. V-Count, 2026-09-22. v-count.com/privacy-policy/. Archived copy.
- The Lovers Family of Stores case study. SMS Storetraffic, 2020-04-17. storetraffic.com/case-study/first-customer-experience/.
- Furniture Mart USA Improves Retail Traffic Data Accuracy Across 50+ Stores. SMS Storetraffic, 2019-11-27. storetraffic.com/case-study/furniture-mart-people-counting/.
- SMS StoreTraffic, first-hand experience with multi-location clients (reviewed and approved by the author, 2026).
SMS StoreTraffic makes people-counting systems. This article draws on public vendor documentation, terms of service, privacy policies, a U.S. Federal Highway Administration report and SMS StoreTraffic’s experience with multi-location clients.
By Raymond Casgrain, Marketing Lead, SMS StoreTraffic.
Research and drafting were assisted by AI tools; every claim was checked against its source and the article was reviewed and approved by Raymond Casgrain.
