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It’s that time again, we are getting very close to it anyway, the holiday season! For the next few months, we will be inundated with advertising for the holidays. This will all end with a final “After Holiday Sale” when most sane people want to just be done with it all. The advertising on TV and on billboards generally starts in early October and it won’t exhaust itself until the end of January – many of us just wish we could time warp to February and miss all of it!

What is the most typical greeting when a customer enters a store? 60% of retail stores use “Can I help you?” most often. The reality is that the majority of customers won’t engage with this type of communication and you will lose a sale.

Creating an eye catching window display has many benefits for your store: it will obviously serve to show off or display the products that you offer; it can give the store a theme and image; it can segment seasons and update the exterior look of the storefront and it can help to entice shoppers into your store, which is the ultimate aim as increased footfall is likely to equate to increased sales and custom.

Following up on part 1, we now delve in the different technology available and the “technical stuff”. We’ll start with the technology that has been used since the start of the people counting industry, and still used today, the beam, then move on to more advanced solutions and we’ll explain their advantage.

Opening a retail business brings with it many decisions, factors and variables to think about. People in charge need to think about issues like finance, staff, stock, and location among many other things. While location will be a major decision, they also need to keep in mind the layout of the location they choose. This is something that store owners often overlook when they plan their assault into retail and it can end up costing them in lost dollars.

We are all looking for that silver bullet that would make our life easier.This is applicable even more so to the retail industry which has seen the industry evolve substantially over the last 10 years. E-Commerce revolutionized the way people buy. Today, a retail shop is just another way of buying, while not so long ago it was the ONLY way.

Opening a clothing store, or any store for that matter might be your goal or your dream and it is certainly an attainable one with the right execution.   Knowing how to do it and how to approach the situation is important as you set out your retail marketing strategy. Knowing how to open the store and actually setting it up for business is wonderful but unless you involve a degree of retail marketing and promotion, your business simply won’t prosper.

For nearly 30 years, we have been following closing ratio in stores and its relationship to sales. The bottom line... if you are serious about increasing your store sales, the fastest, least expensive and longest lasting increases in sales will come as a result of selling to a higher percentage of your traffic. This is especially true in mall based specialty stores, but we have seen cases, such as liquor stores, where one would believe that everyone that enters the store will make a purchase make significant increases in sales by focusing on the things that drive closing ratio.

Target and Walmart are synonymous with supermarket retailing in North America. Both are powerhouses and constitute the destination supermarket for many Americans. Pitched as the superstore that offers the customer the top discounts for the goods they want, their slogans even follow similar messages.

Chains are growing sales by counting their traffic. Retail chains operate in a fiercely competitive market. Today, many store owners view a 0% sales increase as a victory—they didn’t lose market share. Given this situation, it seems completely unrealistic to talk about a 5%, 10% or even 20% increase in sales. Yet, that’s what some chains are achieving. How? They count their traffic.