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Learning & News

How a Tofu Brand Replaced Trade Show Guesswork With Hard Data

IMLS Visitor Counting Requirements: What Libraries and Museums Need to Know

What Is the Retail Equation?

The Retail Equation (Traffic × Conversion Rate × Average Sale = Total Sales) is the formula every retailer needs to understand. Learn how each driver works and how to use the SMS Storetraffic app simulator to find your fastest path to more sales.

How to Increase Foot Traffic in a Store: 3 Proven Strategies That Work

Many tips on "how to increase foot traffic to a store" fall short because they ignore the fundamentals. In this article, Patrick Thuot, CEO of SMS Storetraffic, shares 3 focused, proven strategies to actually increase foot traffic at your retail store—starting with location, brand uniqueness, and online visibility.

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