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Guides, articles and customer stories on people counting and foot traffic analytics — how the sensors work, what they cost, how accurate they are, and what retailers, libraries and museums do with the numbers.
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The 2026 guides
Long-form, sourced and kept current. Written by a vendor that has counted people since 1972 — read with that in mind; every claim is linked to where it comes from.
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Articles
Retail knowledge, people counting in practice, announcements and webinars. Browse by category, or start with the newest below.
CASE STUDYHow a Tofu Brand Replaced Trade Show Guesswork With Hard DataAt most B2B trade shows, exhibitors have no real way of knowing how many people walked past their booth versus how many…August 8, 2026
GuidesIMLS Visitor Counting Requirements: What Libraries and Museums Need to KnowAnnual Visitor Reporting for Libraries and Museums IMLS (Institute of Museum and Library Services) does not publish a single visitor-count accuracy threshold…July 15, 2026
RetailingWhat Is the Retail Equation?The Retail Equation (Traffic × Conversion Rate × Average Sale = Total Sales) is the formula every retailer needs to understand. Learn…June 18, 2026
RetailingHow to Increase Foot Traffic in a Store: 3 Proven Strategies That WorkMany tips on "how to increase foot traffic to a store" fall short because they ignore the fundamentals. In this article, Patrick…July 8, 2025
People CountingImproving the Museum Visitor Experience with People CountingAs museums continue to grow and attract visitors from all over the world, understanding their behaviors, movements, and needs becomes essential. People…January 20, 2025
AnnouncementStoretraffic Wins SourceForge Leader Award Winter 2025Storetraffic is proud to be a winner of the Leader Award from SourceForge, the world’s largest software review and comparison website.January 10, 2025
Retail KnowledgeLooking to Conquer the Retail Landscape? Avoid These 5 MistakesTo survive in a cutthroat business environment, tracking metrics like foot traffic, conversion rates, and sales data is critical. Without this information,…December 17, 2024
People CountingHow Jewelry Stores Can Harness Foot Traffic Data for SuccessTrack foot traffic to uncover trends, boost efficiency, and drive sales in your jewelry store. Learn how it transforms your businessDecember 6, 2024
People CountingHow to Implement People Counting: A Step-by-Step GuideLearn how people counters provide insights to boost foot traffic, enhance customer engagement, and optimize your retail spaceNovember 21, 2024Customer stories
How teams use the numbers
Case studyA People-First Customer ExperienceSince its inception 40 years ago, The Lovers Family of Stores—aka the TLA Acquisition Corp—has grown to become a leader in its…
Case studyHow AM Retail Group Improved Foot Traffic Accuracy Across Hundreds of StoresAM Retail Group improved the accuracy of foot traffic data across hundreds of apparel stores by implementing SMS Storetraffic’s retail traffic intelligence…
Case studyLa Vie en Rose Case Study: Improving Conversion with Retail Traffic Analytics | SMS StoretrafficLa Vie en Rose improved in-store conversion rates after upgrading its people counting system with SMS Storetraffic, using traffic and KPI analytics…Editor’s picks
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People CountingWhat are people counters and why are they important?Learn more about the fundamentals of people counters and why private businesses and public institutions across several sectors incorporate people counting data…People CountingHow to Implement People Counting: A Step-by-Step GuideLearn how people counters provide insights to boost foot traffic, enhance customer engagement, and optimize your retail spaceRetailingHow to Increase Foot Traffic in a Store: 3 Proven Strategies That WorkMany tips on "how to increase foot traffic to a store" fall short because they ignore the fundamentals. In this article, Patrick…Newsletter
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