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IMLS Visitor Counting Requirements: What Libraries and Museums Need to Know

What Is the Retail Equation?

The Retail Equation (Traffic × Conversion Rate × Average Sale = Total Sales) is the formula every retailer needs to understand. Learn how each driver works and how to use the SMS Storetraffic app simulator to find your fastest path to more sales.

How to Increase Foot Traffic in a Store: 3 Proven Strategies That Work

Many tips on "how to increase foot traffic to a store" fall short because they ignore the fundamentals. In this article, Patrick Thuot, CEO of SMS Storetraffic, shares 3 focused, proven strategies to actually increase foot traffic at your retail store—starting with location, brand uniqueness, and online visibility.

Improving the Museum Visitor Experience with People Counting

As museums continue to grow and attract visitors from all over the world, understanding their behaviors, movements, and needs becomes essential. People counting systems offer an innovative solution to help museums enhance their visitor experience, streamline operations, and stay ahead of the curve

Storetraffic Wins SourceForge Leader Award Winter 2025

Storetraffic is proud to be a winner of the Leader Award from SourceForge, the world’s largest software review and comparison website.

Looking to Conquer the Retail Landscape? Avoid These 5 Mistakes

To survive in a cutthroat business environment, tracking metrics like foot traffic, conversion rates, and sales data is critical. Without this information, you’re just running your business blindly. Luckily, small business can leverage affordable software solutions that make it easy to understand and act on customer behavior. For example, connecting

How Jewelry Stores Can Harness Foot Traffic Data for Success

Track foot traffic to uncover trends, boost efficiency, and drive sales in your jewelry store. Learn how it transforms your business

How to Implement People Counting: A Step-by-Step Guide

Learn how people counters provide insights to boost foot traffic, enhance customer engagement, and optimize your retail space

How Automated People Counting Can Benefit Brick & Mortar Businesses

Automated people counting gives brick-and-mortar businesses insights into foot traffic patterns, peak hours, and conversion rates. With accurate data, retailers can make informed decisions to increase in-store visits, optimize staffing, and capture more sales opportunities.

SourceForge presents SMS Storetraffic with Top Performer Award 

August, 2024 — SourceForge, the world’s largest software review and comparison platform, presents SMS Storetraffic with the Top Performer Award for Summer 2024.