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The more people, the better, right? Until the first quarter of 2020, that was the mindset. Then COVID-19 happened, turning the general formula on its head.

A paramount metric of retail analytics, foot traffic data is playing a crucial role in helping businesses and other public venues in their efforts to ensure everyone’s safety, following the initial wave of the COVID-19 pandemic.

More and more stores, businesses, and public body locations are reopening as we speak. The outcome of the COVID-19 crisis may still be unclear, but this burst of activity, after more than two months of near-total dormancy, is stimulating. It's good news for retailers, good news for consumers looking to get back some sense of normalcy, and a most welcome breath of fresh air for everyone.

Several specialty retailers sustained major blows these past few years. The growing presence of e-commerce has shaken up brick-and-mortar's very foundations. Indeed, business as usual just doesn't cut it anymore, and stocking a compelling selection of items isn't enough. The in-store experience is now the watchword. Adopting omnichannel practices is a must. Though e-commerce accounted for 14.1% of retail (US) in 2019, the ripple effect on retail stores—even on large retail brands—has challenged many business models. This was before the COVID-19 crisis, an unprecedented situation that has seen people turn to e-commerce in higher numbers.