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How The Psychology of Store Design Impacts Customers

No matter how easy online shopping becomes, there’s one advantage traditional brick-and-mortar retailers have over online competitors that will never go away — the impulse buy. More than 80 percent of purchase decisions are still made in a physical store, and savvy retailers can harness the power of psychology to boost the “gotta have it” appeal of shoppers seeing something with their eyes and being able to drop it in their cart right then and there.

Understand Consumer Psychology To Boost Your Retail Sales

Consumer psychology is a major part of retail for store managers and planners. Psychology of the consumer really comes to play at store set up stage when deciding on a layout to maximize on the opportunity to sway consumer purchases in order for them to spend more dollars.

How To Deal With Returns And Unhappy Customers

The retail industry is difficult and it is of course especially tough when starting out. That applies both for online and brick and mortar retailers. While returns from customers are inevitable in retail, they’re also something that needs to be examined before trading begins but the returns policy needs to be continually monitored to ensure that it is effective, that it is not damaging on customer service levels and that it is not leaking valuable revenue where possible.

4 Ways Your Store Layout is Impacting Conversion Rates

As a retail business owner, you want your store experience to be wonderful for your customers. Every aspect of your store matters: the training the staff has received, the products you want to keep in your inventory, and a store that is clean and tidy are all important aspects of your regular store routine. All of those measures, however, are useless without a store layout that is designed to boost your sales and present your merchandise in an intuitive way that will appeal to as many customers as possible.

How To Create Powerful Window Displays In Your Store

Developing a powerful window display in your store window will ensure that you will entice more shoppers to come into your store and spend more dollars. There are many tips and tricks to this technique but a window store display should not be rushed and should not be an afterthought. If planned and considered carefully, a window display can help to increase overall spend and also focus shoppers on specific items that you may want to highlight.

How to Greet Walk-In Customers & Boost Retail Sales

What is the most typical greeting when a customer enters a store? 60% of retail stores use “Can I help you?” most often. The reality is that the majority of customers won’t engage with this type of communication and you will lose a sale.

Boost Your Store Sales With These Window Display Ideas

Creating an eye catching window display has many benefits for your store: it will obviously serve to show off or display the products that you offer; it can give the store a theme and image; it can segment seasons and update the exterior look of the storefront and it can help to entice shoppers into your store, which is the ultimate aim as increased footfall is likely to equate to increased sales and custom.

How Customer Counter Technology Works For Organizations And Stores (Part 3)

Intelligent People Counting Cameras As you may have noticed up to now, the technologies we have been going through are reused from their original purpose and were adapted to count people. They all have their limitations. That is what caused smart cameras to appear on the market. Their goal is to count with increased accuracy in different kinds of scenarios. “Back in the days”, which means just a few years ago, these were connected to a collector box such as our STC.

How Customer Counter Technology Works For Organizations And Stores (Part 2)

Following up on part 1, we now delve in the different technology available and the “technical stuff”. We’ll start with the technology that has been used since the start of the people counting industry, and still used today, the beam, then move on to more advanced solutions and we’ll explain their advantage.

How Customer Counter Technology Works For Organizations And Stores (Part 1)

Buying a people counter is often considered a long term investment. It is now widely accepted that an accurate and reliable traffic count is a key metric in the world of retail and shopping centers. Most large retailers have at least one technology installed, and if you ask them, most would tell you they cannot run their business without it.

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