With so much choice available for customers in terms of where they purchase their goods, customer service has never been so important especially for offline retailers. Delighting every single customer that comes in the door of the store will help to encourage that customer to return to the store again and again because they had such a good experience. The key issue though is achieving excellent customer service and achieving it consistently. Excellent customer service does not just happen; it must be an ethos that is engrained in staff and explained through rigorous training for staff. Staff should be aware of customer service policies and they should understand the importance of them to the longevity of the store. We have put together this infographic below which covers this whole area and includes the topic of a customer service roadmap. Check it out below!