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Target and Walmart are synonymous with supermarket retailing in North America. Both are powerhouses and constitute the destination supermarket for many Americans. Pitched as the superstore that offers the customer the top discounts for the goods they want, their slogans even follow similar messages.

Chains are growing sales by counting their traffic. Retail chains operate in a fiercely competitive market. Today, many store owners view a 0% sales increase as a victory—they didn’t lose market share. Given this situation, it seems completely unrealistic to talk about a 5%, 10% or even 20% increase in sales. Yet, that’s what some chains are achieving. How? They count their traffic.

Lack of service due to incorrect staffing of the store to meet the number of customers is one of the main reasons of loss sales. A store who got a traffic of 3,000 visitors in a week, but sells only 15% to them, it’s just 450 transactions. This situation means that 2,550 people leaved the store without buying. If we want to enhance the sales of 5%, it’s necessary to sell to 23 of the 2,550 visitors who didn’t buy. Perhaps the mailman or delivery man comes a few times.

In terms of retail history and excellence, Macys and Harrods are synonymous. Both are destination retail stores when people travel to where the stores are located. Up until recent years, Harrods was a store that could only be visited in the UK capital of London, this however is changing. Macy’s is a retail name that is distinctly North American...

Everyone that walks by your store is a potential customer and you need to view things that way or you won’t exploit the potential that it presents. The issue is about how to actually get those random passersby to actually make the choice to come into your store and take the time to peruse your offerings. First impressions really are everything and so you need to ensure that your store looks really inviting, firstly from the outside and then once the customer gets inside.

Climate Change in the News Climate change and the environment are topics that we are consistently hearing more and more about over the last number of years. Just recently we saw various well organised parades and demonstrations in relation to climate change around the world. These all managed to grab major headlines due to the presence of some high profile celebrities like actor Leonardo Di Caprio and model Cara Delevinge.